Renzo Rosso: Be Stupid

Renzo Rosso: Be Stupid

A sit down with Diesel’s founder Renzo Rosso reveals the brand’s return to its roots, its new “Be Stupid” ad campaign, and the recent appointment of Bruno Collin as Diesel’s artistic director.

Diesel 2009 Winter Perforation Watches
Watches

Diesel 2009 Winter Perforation Watches

For Fall 2009, Diesel introduces its line of Perforation Watches which highlights three models

Diesel CULTivate Recap
Uncategorized

Diesel CULTivate Recap

Dubbed as “a celebration of creativity”, Diesel CULTivate launched last night with an opening

Diesel CULTivate Event Hong Kong
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Diesel CULTivate Event Hong Kong

Diesel is proud to present CULTivate, a new conceptual vision to nurture fresh talent and

Diesel Black Gold "The Insolent Chanson" Silk Scarf
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Diesel Black Gold "The Insolent Chanson" Silk Scarf

As part of their accessories collection for the Fall/Winter season, Diesel Black Gold created a

Fiat 500 Powered by Diesel
Uncategorized Automotive

Fiat 500 Powered by Diesel

A one-off collaboration between two iconic Italian brands, the new Fiat 500 by Diesel is a


Diesel Dirty Thirty Global Launch
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Diesel Dirty Thirty Global Launch

Diesel’s 30th anniversary celebrating unsurprisingly caused a huge wave of madness, I mean who

Diesel "Dirty Thirty" Denim
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Diesel "Dirty Thirty" Denim

As Diesel celebrates its 30th anniversary, the Italian denim brand will unveil a huge thank-you

Diesel: XXX SFW - Worldwide Dirty 30 Party
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Diesel: XXX SFW - Worldwide Dirty 30 Party

Diesel has always been known to push the edge with their advertising campaigns, and for their

adidas Originals x Diesel 2008 Fall/Winter Collection
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adidas Originals x Diesel 2008 Fall/Winter Collection

Following up on their debuting collection in spring/summer of this year, adidas Originals and

Hedi Slimane x Diesel?

Hedi Slimane x Diesel?

While the legacy of Hedi Slimane at Dior Homme ended over a year ago, rumors have surfaced regarding the designer’s return to the Louis Vuitton Moet Hennessey empire. However this conflicts with talks that talented designer has signed on with Italian denim brand Diesel in hopes of launching a new Red Collection. Stay tuned for more details. Source: Slam X Hype, WWD

adidas Originals x Diesel Hong Kong Launch Party

adidas Originals x Diesel Hong Kong Launch Party

Last week a party was held to debut the all new denim collection from adidas Originals & Diesel. Filled with ample amounts of Hong Kong celebrities and models, the night was marked by performances by both 24Herbs and Subcrew’s Sam Lee. The adidas Originals x Diesel collection is available in stores now.

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