Diesel Dirty Thirty Global Launch

Diesel’s 30th anniversary celebrating unsurprisingly caused a huge wave of madness, I mean who

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Diesel’s 30th anniversary celebrating unsurprisingly caused a huge wave of madness, I mean who wouldn’t want Diesel denim for $50 right? Releasing at 160 stores worldwide, every single location had a lineup with Beijing and Amsterdam causing a ruckus. Other than having to implement a raffle and police barricade, the launch went fairly well. With their Diesel XXX party taking place in 17 different locations across the globe, tomorrow may very well be another interesting day. Check out the videos from the release after the jump.


Diesel Dirty Thirty Launch in Hong Kong


Diesel Dirty Thirty Launch in Beijing


Diesel Dirty Thirty Launch in Beijing


Diesel Dirty Thirty Launch in Beijing


Diesel Dirty Thirty Launch in Beijing

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