Diesel

Diesel

Diesel is an Italian clothing company that specializes in high-end denim and other clothing and accessories founded by Renzo Rosso. Diesel is known for its diverse clothing collections for men, women, and children of all ages. Its style, in particular, is known for taking elements from rock-and-roll for its collections of chic yet casual denim wear that have built the brand a reputation for embracing provocative clothing styles.

2013

Nicola Formichetti joins as Creative Director

2012

Launches a special edition issue of Toilet Paper magaine with Italian artist Maurizio Cattelan

2011

Celebrates 30 years with a worldwide party, xXx
Launches exhibition with photographer Terry Richardson at the Hong Kong International Art Fair

2010

Launches the first interactive video catalog

2007

Holds the first live streaming of a fashion show ever in history

1997

Renzo Rosso is award "Entrepreneur of the Year" award for his design work for Diesel

1995

Launches website

1978

Founded by Renzo Rosso
Streetsnaps: Samuel Ross and Diesel's Renzo Rosso
Fashion 

Streetsnaps: Samuel Ross and Diesel's Renzo Rosso

The A-COLD-WALL* founder and Only The Brave president talk their recent collaboration.

Diesel's Latest Take on the Mega Chief Watch Taps Into the Energy of '90s Rave Culture
Fashion 

Diesel's Latest Take on the Mega Chief Watch Taps Into the Energy of '90s Rave Culture

Presented by Diesel
Sported by LES rapper Aurora Anthony.

Inside A-COLD-WALL* x Diesel Red Tag's Collaborative Pop-Up (UPDATE)
Fashion

Inside A-COLD-WALL* x Diesel Red Tag's Collaborative Pop-Up (UPDATE)

Detailed shots of the dyed and deconstructed garments.

New York Sunshine's Latest Project Takes Inspo From Diesel's Mega Chief Concrete Watch
Fashion 

New York Sunshine's Latest Project Takes Inspo From Diesel's Mega Chief Concrete Watch

Presented by Diesel
Inspired by its industrial beauty.

Diesel Revs Up for Latest Collaboration With Motocross Brand Alpinestars
Fashion

Diesel Revs Up for Latest Collaboration With Motocross Brand Alpinestars

Heavy on logos and show-out colors.

Kirk Knight Fronts Lookbook For the Limited Edition Diesel Mega Chief Concrete Watch
Fashion 

Kirk Knight Fronts Lookbook For the Limited Edition Diesel Mega Chief Concrete Watch

Presented by Diesel
A sleek, utilitarian overhaul.

Scott Morrison of 3x1 Explores Future of Denim in New Documentary
Fashion

Scott Morrison of 3x1 Explores Future of Denim in New Documentary

The film sees Morrison travel to Italy to trace the industry’s roots.

Diesel Drops Pre-Fall 2019 Denim Collection
Fashion 

Diesel Drops Pre-Fall 2019 Denim Collection

Presented by Diesel
Neutral palettes.

A-COLD-WALL* Teases Diesel Red Tag Collaboration
Fashion

A-COLD-WALL* Teases Diesel Red Tag Collaboration

Set to arrive in late 2019.

Diesel Celebrates Pride with Bold and Colorful Capsule Collection
Fashion 

Diesel Celebrates Pride with Bold and Colorful Capsule Collection

Proceeds support The Stonewall Inn Gives Back Initiative.

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