Diesel

Diesel

Diesel is an Italian clothing company that specializes in high-end denim and other clothing and accessories founded by Renzo Rosso. Diesel is known for its diverse clothing collections for men, women, and children of all ages. Its style, in particular, is known for taking elements from rock-and-roll for its collections of chic yet casual denim wear that have built the brand a reputation for embracing provocative clothing styles.

2013

Nicola Formichetti joins as Creative Director

2012

Launches a special edition issue of Toilet Paper magaine with Italian artist Maurizio Cattelan

2011

Celebrates 30 years with a worldwide party, xXx
Launches exhibition with photographer Terry Richardson at the Hong Kong International Art Fair

2010

Launches the first interactive video catalog

2007

Holds the first live streaming of a fashion show ever in history

1997

Renzo Rosso is award "Entrepreneur of the Year" award for his design work for Diesel

1995

Launches website

1978

Founded by Renzo Rosso
Diesel Haʉte Couture Campaign Invites You to Reclaim Online Hate
Fashion

Diesel Haʉte Couture Campaign Invites You to Reclaim Online Hate

Presented by Diesel
“The more hate you wear, the less you care.”

Diesel Disempowers Hate with HAɄTE COUTURE FW18 Collection at HYPEFEST
Fashion

Diesel Disempowers Hate with HAɄTE COUTURE FW18 Collection at HYPEFEST

Teaming up with Nicki Minaj, Gucci Mane, Bella Thorne, Tommy Dorfman and more.

Mad Dog Jones Illustrates the "Heavy Transparency" Collection by Diesel
Fashion  

Mad Dog Jones Illustrates the "Heavy Transparency" Collection by Diesel

Presented by Diesel
Sporting translucent cases and straps that fade from indigo to crystal clear.

Diesel’s Red Tag Project by Glenn Martens Embraces Artistic Imperfections for SS19
Fashion

Diesel’s Red Tag Project by Glenn Martens Embraces Artistic Imperfections for SS19

Based on the brand slogan, “Go With The Flaw.”

Diesel's Red Tag Project Taps Y/Project's Glenn Martens to Design New Collection
Fashion

Diesel's Red Tag Project Taps Y/Project's Glenn Martens to Design New Collection

Martens will take the reigns as Red Tag Project heads to Milan Fashion Week.

Diesel Debuts Shayne Oliver's Inaugural Red Tag Project Collection
Fashion

Diesel Debuts Shayne Oliver's Inaugural Red Tag Project Collection

The Hood by Air founder takes the brand’s denim in new directions.

Diesel Announces Shayne Oliver Collaboration
Fashion

Diesel Announces Shayne Oliver Collaboration

Introducing the Red Tag Project.

Diesel's Super Limited Knock-Off Collection is Here
Fashion  

Diesel's Super Limited Knock-Off Collection is Here

Presented by Diesel
Fake love.

New York Styles Out Diesel's Latest Knock-Off Collection
Fashion  

New York Styles Out Diesel's Latest Knock-Off Collection

Presented by Diesel
Intentionally flawed.

Diesel Creates Fake Knockoff Brand to Launch Latest Collection
Fashion  

Diesel Creates Fake Knockoff Brand to Launch Latest Collection

Presented by Diesel
Fake news.
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