Diesel

Diesel

Diesel is an Italian clothing company that specializes in high-end denim and other clothing and accessories founded by Renzo Rosso. Diesel is known for its diverse clothing collections for men, women, and children of all ages. Its style, in particular, is known for taking elements from rock-and-roll for its collections of chic yet casual denim wear that have built the brand a reputation for embracing provocative clothing styles.

Founded 1978
Industries Contemporary
Headquarter Breganze, Italy
Diesel’s Red Tag Project by Glenn Martens Embraces Artistic Imperfections for SS19
Fashion

Diesel’s Red Tag Project by Glenn Martens Embraces Artistic Imperfections for SS19

Based on the brand slogan, “Go With The Flaw.”

Diesel's Red Tag Project Taps Y/Project's Glenn Martens to Design New Collection
Fashion

Diesel's Red Tag Project Taps Y/Project's Glenn Martens to Design New Collection

Martens will take the reigns as Red Tag Project heads to Milan Fashion Week.

Diesel Debuts Shayne Oliver's Inaugural Red Tag Project Collection
Fashion

Diesel Debuts Shayne Oliver's Inaugural Red Tag Project Collection

The Hood by Air founder takes the brand’s denim in new directions.

Diesel Announces Shayne Oliver Collaboration
Fashion

Diesel Announces Shayne Oliver Collaboration

Introducing the Red Tag Project.

Diesel's Super Limited Knock-Off Collection is Here
Fashion 

Diesel's Super Limited Knock-Off Collection is Here

Presented by Diesel
Fake love.

New York Styles Out Diesel's Latest Knock-Off Collection
Fashion 

New York Styles Out Diesel's Latest Knock-Off Collection

Presented by Diesel
Intentionally flawed.

Diesel Creates Fake Knockoff Brand to Launch Latest Collection
Fashion 

Diesel Creates Fake Knockoff Brand to Launch Latest Collection

Presented by Diesel
Fake news.

Diesel Black Gold Boasts Directional Cuts in Pre-Spring 2018 Lookbook
Fashion

Diesel Black Gold Boasts Directional Cuts in Pre-Spring 2018 Lookbook

Heavy layers leading into the warmer weather.

Nicola Formichetti to Step Down From Diesel
Fashion

Nicola Formichetti to Step Down From Diesel

After five years.

Beauty, Power, Influence, Controversy and Celebrity: An Interview With David LaChapelle
Arts 

Beauty, Power, Influence, Controversy and Celebrity: An Interview With David LaChapelle

The photographer who shot Andy Warhol’s last portrait and celebrities like Tupac and Kanye.

2013

Nicola Formichetti joins as Creative Director

2012

Launches a special edition issue of Toilet Paper magaine with Italian artist Maurizio Cattelan

2011

Celebrates 30 years with a worldwide party, xXx
Launches exhibition with photographer Terry Richardson at the Hong Kong International Art Fair

2010

Launches the first interactive video catalog

2007

Holds the first live streaming of a fashion show ever in history

1997

Renzo Rosso is award "Entrepreneur of the Year" award for his design work for Diesel

1995

Launches website

1978

Founded by Renzo Rosso
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