The collaboration merges luxury golf manufacturing with Stephen Curry’s athletic imprint.
The basketball superstar showcases a sleek, white leather model at Lake Tahoe following his historic brand transition.
Curry Brand’s move to Li-Ning highlights a growing shift toward athlete ownership.
The NBA superstar calls the move “the partnership of a lifetime,” aiming to expand his signature line across basketball, golf, and lifestyle markets globally.
Curry has been spotted in Nike, adidas, PUMA, Reebok and more.
While sitting courtside at the NBA Summer League.
Reviewing the past season’s kicks, from Aaron Gordon to Zion Williamson.
Featuring a fox tail-shaped strap.
Taking to his Instagram Stories to make the reveal.
Taking to Instagram to reveal the latest signature shoe.
The two-pronged capsule originally dropped in 2016 and featured black and gold iterations of the Curry 1 and Curry 2.