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Curry Brand

What Steph Curry Kept That Tiger Woods Lost
Golf

What Steph Curry Kept That Tiger Woods Lost

Curry Brand’s move to Li-Ning highlights a growing shift toward athlete ownership.
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The Future Is Li-Ning: Stephen Curry and Curry Brand Ink 10-Year Global Partnership Deal
Footwear

The Future Is Li-Ning: Stephen Curry and Curry Brand Ink 10-Year Global Partnership Deal

The NBA superstar calls the move “the partnership of a lifetime,” aiming to expand his signature line across basketball, golf, and lifestyle markets globally.
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Here are the Key Sneakers Steph Curry Has Worn So Far During His Sneaker Free Agency
Footwear

Here are the Key Sneakers Steph Curry Has Worn So Far During His Sneaker Free Agency

Curry has been spotted in Nike, adidas, PUMA, Reebok and more.
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Stephen Curry and Under Armour Part Ways, Curry Brand Goes Independent
Fashion

Stephen Curry and Under Armour Part Ways, Curry Brand Goes Independent

End of an era.
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De'Aaron Fox Reveals New Under Armour Curry Fox 2
Footwear

De'Aaron Fox Reveals New Under Armour Curry Fox 2

While sitting courtside at the NBA Summer League.
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The A-Z's of Active NBA and WNBA Players' Signature Shoes: 2025 Edition
Footwear

The A-Z's of Active NBA and WNBA Players' Signature Shoes: 2025 Edition

Reviewing the past season’s kicks, from Aaron Gordon to Zion Williamson.
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De’Aaron Fox and Curry Brand Elevate the Game with the Fox 1 Release
Footwear

De’Aaron Fox and Curry Brand Elevate the Game with the Fox 1 Release

Featuring a fox tail-shaped strap.
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De'Aaron Fox Gives First Look at His Curry Fox 1 Signature Shoe
Footwear

De'Aaron Fox Gives First Look at His Curry Fox 1 Signature Shoe

Taking to his Instagram Stories to make the reveal.
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Steph Curry Debuts New Under Armour Curry 11
Footwear

Steph Curry Debuts New Under Armour Curry 11

Taking to Instagram to reveal the latest signature shoe.
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Under Armour to Re-Release Stephen Curry's “Back to Back MVP” Pack
Footwear

Under Armour to Re-Release Stephen Curry's “Back to Back MVP” Pack

The two-pronged capsule originally dropped in 2016 and featured black and gold iterations of the Curry 1 and Curry 2.
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Steph Curry Inks New Long-Term Partnership With Under Armour
Footwear

Steph Curry Inks New Long-Term Partnership With Under Armour

The Warriors sharpshooter is now the President of Curry Brand, will drive innovation across new and existing UA categories and increase funding for community impact efforts.
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Steph Curry Drops "Double Bang!" Curry Flow 10 and Curry 2 Retro
Footwear

Steph Curry Drops "Double Bang!" Curry Flow 10 and Curry 2 Retro

Arriving end of week.
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