ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

The ASICS GEL-Diablo Returns In "Superior Birch"
The ASICS GEL-Lyte V Joins The "Cookies & Cream" Ranks
Where to Buy the Most Anticipated Sneakers in Europe This Week
ASICS Drops A "Bleached Apricot" GEL-Lyte III
ASICS Drops a Striking Grey & Red GEL-Lyte V
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