Alex James

ATLUS Announces Limited-Time Giveaway Celebrating the “Repaint Your Heart Challenge Pack” From ‘Persona 5 Tactica’
Fashion 

ATLUS Announces Limited-Time Giveaway Celebrating the “Repaint Your Heart Challenge Pack” From ‘Persona 5 Tactica’

Presented by ATLUS
Fans of the franchise have a chance to win an Alex James-designed merch capsule, inspired by the game’s DLC.

Hypebeast Visits: Alex James on Bringing the Vigilantes of 'Persona 5 Tactica' to Life in an Apparel Capsule
Gaming

Hypebeast Visits: Alex James on Bringing the Vigilantes of 'Persona 5 Tactica' to Life in an Apparel Capsule

Presented by Sega
The PLEASURES co-founder created a two-piece apparel capsule inspired by Persona 5 Tactica’s DLC called ‘Repaint Your Heart Challenge Pack.’

PLEASURES' Reebok Classic Leather Trail Launches This Week
Footwear

PLEASURES' Reebok Classic Leather Trail Launches This Week

Introducing an extended lacing system that wraps around the heel.

Essentials: Alex James
Fashion 

Essentials: Alex James

The co-founder of PLEASURES walks us through his everyday staples and offers an exclusive look at upcoming ASICS collaboration.

Dr. Martens and PLEASURES Unveil Laid-Back Jorge Mule Collaboration
Footwear

Dr. Martens and PLEASURES Unveil Laid-Back Jorge Mule Collaboration

After a teaser was released earlier this year.


PLEASURES x GUESS Originals Puts Drew Barrymore Back Into the Spotlight
Fashion

PLEASURES x GUESS Originals Puts Drew Barrymore Back Into the Spotlight

The Spring 2021 collaboration features Barrymore’s 1993 GUESS campaign shoot.

PLEASURES Gives ASICS' GEL-NANDI OG an Iridescent Trail Twist
Footwear

PLEASURES Gives ASICS' GEL-NANDI OG an Iridescent Trail Twist

Reflecting upon nature.

Why Nalgene is the Air Force 1 of Reusable Water Bottles
Design 

Why Nalgene is the Air Force 1 of Reusable Water Bottles

How an outdoorsy water bottle designed for scientists became streetwear’s blank canvas.

Jump on HYPEBEAST Discord for Upcoming HYPETALKS Session With Alex James
Gaming 

Jump on HYPEBEAST Discord for Upcoming HYPETALKS Session With Alex James

A chance to pick the brain of PLEASURES’ creative head.

PLEASURES Explores "Artificial Romance" In Holiday 2018 Collection
Fashion

PLEASURES Explores "Artificial Romance" In Holiday 2018 Collection

The latest from the fledgling LA label.

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