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Amidst the London 2012 Olympics that recently concluded, the crew from adidas set the tone for a
While London celebrated the closing of the 2012 Olympic Games and the reunion of the Spice Girls in
The grime movement in the UK is one serious matter. Taking its roots from UK garage and drum ‘n’
#adidasunderground put together a multi-sensual experience for its guests in Shoreditch, London
As the 2012 Olympics are enjoying the attention of global media, and everyone expecting an intense
After the last two events from #adidasunderground festivities celebrated music with the help of
It was a truly memorable night of British rock. Hands down the most epic of the nights thus far at
Continuing with its music-centered modus from the past few nights, #adidasunderground welcomed
Last night in the Shoreditch area of London, the transformed #adidasunderground space played host
Heavy bass, check. Smoke machines, check. Multi-projector visual experience,check. The stage was