As droves of tourists and travelers begin to descend on London for the 2012 Olympics, a decidedly different route is being taken by
While athletes are right at this moment prepping for various games, a unique competition began to take shape last night in Shoreditch, as the #adidasunderground-hosted event kicked off a bout of two-week-long festivities with a little bit of Rollapaluza Roller Racing madness. As the aptly-titled moniker implies, Rollapaluza pits two stationary bicyclists together in a head-to-head round to see who is the fastest. With plenty of drinks to go around, music turned up, and no shortage of cycling camaraderie, the first day of #adidasunderground has set a good trajectory for what can be expected from the ongoing events. Check out the stills above and the video below and of course, stay tuned for more as HYPEBEAST tracks the events from the ongoing #adidasunderground.
Photography: Harleymoon Kemp/HYPEBEAST