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ACRONYM

Acronym

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.

Elevated Functionality: Welcome to Techwear
Errolson Hugh Says the ACRONYM x NikeLab AF1 Was Completed in 2013
HYPEFEET: ACRONYM X NikeLab's Presto Mid Proved That Three's an Appropriate Crowd
ACRONYM Is Reportedly Collaborating With Nike on an Air Force 1
The Best Sneakers of 2016
Errolson Hugh Dissects the Emotional and Technical Aspects of NikeLab ACG

2007

ACRONYM® Production Atelier established in Czech Republic

2003

First ACRONYM® winter collection ACR-FW-0304

1999

'ACRONYM® GmbH' founded

1995

Start of design work with Burton Snowboards

1994

'ACRONYM® GbR' Agency founded
 
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