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The jacket-led campaign fronted by Chalamet has been powered by a clever strategy that A24 has quietly mastered.
The indie titan is bringing avant-garde experiences back to New York’s historic off-Broadway stage — and it’s got century-old shoes to fill.
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Inspired by A24’s forthcoming feature, the capsule includes ’50s silhouettes with retro embroidery and Chalamet graphics.
The A24 mockumentary, helmed by Aidan Zamiri, premieres January 2026.
Highlighting Joaquin Phoenix’s character, Joe Cross.
Hitting theaters April 2026.
Starring Anne Hathaway and Michaela Coel.
Margaret Qualley, Jessica Henwick, Bill Camp, Zach Woods, Topher Grace and Ed Harris make up the cast of this dark comedy.
Developed in tandem with the upcoming A24 film.
The mockumentary drama follows a fictionalized version of Charli XCX as she embarks on her debut arena tour.