Drake's NOCTA Manor: A Masterclass in Brand Visibility
Music

Drake's NOCTA Manor: A Masterclass in Brand Visibility

The Boy’s sophomore installment of his NOCTA Manor went down in suburban New Jersey last week; a multisensory collision of ‘ICEMAN’ storytelling with strategic NOCTA touchpoints, we’re taking a closer look at the exclusive retreat.

Travis Scott and Nike Return to the Air Force 1 With the "Ice Blue Ostrich"
Footwear

Travis Scott and Nike Return to the Air Force 1 With the "Ice Blue Ostrich"

The Houston artist’s next Swoosh collaboration swaps traditional canvas for premium textured leather.

6 Blokecore Collaborations We Loved During the 2026 FIFA World Cup
Fashion

6 Blokecore Collaborations We Loved During the 2026 FIFA World Cup

From Travis Scott’s Nike T90 revival to Ado’s Japan kit, these pitch-ready capsules won the season both on and off the field.

Travis Scott Signs a First-Look Deal at Paramount to Expand Cactus Jack Into Film and TV
Entertainment

Travis Scott Signs a First-Look Deal at Paramount to Expand Cactus Jack Into Film and TV

The Paramount pact hands the rapper room to develop movies, television, theater and experiential projects through his creative company.

Travis Scott Unveils Cast-Exclusive Nike ACG Moc "The Odyssey"
Footwear

Travis Scott Unveils Cast-Exclusive Nike ACG Moc "The Odyssey"

The custom slip-on silhouette features premium maroon pony hair and a gold helmet charm.

James Blake and Travis Scott's Collab for 'The Odyssey' End Credits Song "When I'm Home" Surfaces Online
Music

James Blake and Travis Scott's Collab for 'The Odyssey' End Credits Song "When I'm Home" Surfaces Online

The star-studded track features production by Ludwig Göransson and co-writing from Christopher Nolan.


Travis Scott Debuts Unreleased Nike Moon Shoe at ‘The Odyssey’ Premiere
Footwear

Travis Scott Debuts Unreleased Nike Moon Shoe at ‘The Odyssey’ Premiere

With signature detail that points to a potential collaboration with his Cactus Jack brand.

Travis Scott and James Blake Contribute Original Song to Christopher Nolan's 'The Odyssey'
Music

Travis Scott and James Blake Contribute Original Song to Christopher Nolan's 'The Odyssey'

The highly anticipated cinematic adaptation features an end-credits track titled “When I’m Home” alongside a cameo from the Houston rapper.

The Travis Scott x Nike Phantom 6 Low "Cactus Jack" Pack Has Officially Landed
Footwear

The Travis Scott x Nike Phantom 6 Low "Cactus Jack" Pack Has Officially Landed

The two-piece pack pairs an indoor trainer and an Elite FG cleat, both built on neon green uppers with brown accents and Cactus Jack detailing throughout.

Travis Scott Debuts Jet-Black Nike Caitlin 1
Footwear

Travis Scott Debuts Jet-Black Nike Caitlin 1

The global music icon co-signs Caitlin Clark’s debut signature silhouette during its official social media rollout.

Travis Scott's Cactus Jack and Nike Launch World Cup-Inspired Total 90 Collection
Fashion

Travis Scott's Cactus Jack and Nike Launch World Cup-Inspired Total 90 Collection

The collaborative capsule reworks iconic Y2K football apparel for 10 different nations.

Travis Scott’s Cactus Jack x Nike T90 Collection Officially Has a Release Date
Fashion

Travis Scott’s Cactus Jack x Nike T90 Collection Officially Has a Release Date

A green Nike Phantom 6 Low and a brown Total 90 jersey have been teased so far, with full details still to come.

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