Nike Unveils the LeBron 17, Introducing New "Knitposite" Technology
Footwear

Nike Unveils the LeBron 17, Introducing New "Knitposite" Technology

Featuring two independent Air Zoom pods under the forefoot and the highest-volume heel Max Air unit in a LeBron shoe.

LeBron James' Trademark Application for "Taco Tuesday" Officially Rejected (UPDATE)
Food & Beverage

LeBron James' Trademark Application for "Taco Tuesday" Officially Rejected (UPDATE)

The United States Patent and Trademark Office shut down the athelete’s request.

Take an Official Look at the John Elliott x Nike LeBron Icon "Fuchsia" & "Sail"
Footwear

Take an Official Look at the John Elliott x Nike LeBron Icon "Fuchsia" & "Sail"

The latest takes on the collaborative model.

Fucking Awesome, sacai & Social Status Led a Collab Heavy Lineup in This Week's Best Footwear Drops
Footwear

Fucking Awesome, sacai & Social Status Led a Collab Heavy Lineup in This Week's Best Footwear Drops

Alongside collaborations from Kanye, SpongeBob, Pharrell, Skepta and more.

The HYPE Report: Kanye's New Album, the return of 'Bad Boys', Banksy's Painted Truck and More
The HYPE Report

The HYPE Report: Kanye's New Album, the return of 'Bad Boys', Banksy's Painted Truck and More

Our Editors also discuss LeBron James’ glass helmet and Supreme’s OAMC collaboration.

Nike Names Its New Advanced Innovation Building After LeBron James
Design

Nike Names Its New Advanced Innovation Building After LeBron James

Honoring the Nike athlete after almost two decades of partnership.


LeBron James Debuts the Nike LeBron 17 "2K" Dressed in Regal Purple
Footwear

LeBron James Debuts the Nike LeBron 17 "2K" Dressed in Regal Purple

Expected to be an unlockable achievement in the upcoming ‘NBA 2K20’ game.

LeBron James & Uninterrupted Introduce Glass Helmets for NFL Players
Sports

LeBron James & Uninterrupted Introduce Glass Helmets for NFL Players

To allow more athletes to be seen and heard.

LeBron James Venture UNKNWN to Open Wynwood, Miami Boutique
Fashion

LeBron James Venture UNKNWN to Open Wynwood, Miami Boutique

With a series of launch events planned during Art Basel 2019.

Kanye West & adidas Serve up Two YEEZY BOOST 700 Iterations in This Week's Best Footwear Drops
Footwear

Kanye West & adidas Serve up Two YEEZY BOOST 700 Iterations in This Week's Best Footwear Drops

Alongside collaborative silhouettes from Off-White™ x Nike, size? x adidas Originals, Palace x Salomon, & much more.

John Elliott & Nike Reveal Release Dates for Three New LeBron James Icon QS Collabs
Footwear

John Elliott & Nike Reveal Release Dates for Three New LeBron James Icon QS Collabs

Created to give wearers sneakers for every occasion.

Michael Jordan Tops 'Forbes’' List of the Biggest NBA Shoe Deals
Footwear

Michael Jordan Tops 'Forbes’' List of the Biggest NBA Shoe Deals

See who else made the cut.

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