Hailey Bieber soft-launches the upcoming tech release featuring illuminated earbuds in bright green and blue.
Continuing the brand’s foray into tech.
The artist-designed footwear silhouette has been in development for four years.
From Justin Bieber and BTS at the first-ever World Cup Halftime Performance, to Jennifer Hudson and Post Malone at the Closing Ceremony, here are all of our favorite looks from yesterday’s performers.
The low-top sneaker appeared on stage alongside a full head-to-toe custom fit from the artist’s brand.
The Justin Bieber-led label introduces its audio arm at its first-ever NYC outpost.
The highly anticipated retail experience celebrates the one-year anniversary of ‘SWAG’ ahead of the artist’s historic World Cup performance.
The Canadian pop icon co-headlines the historic 11-minute musical spectacle alongside Madonna, Shakira, and BTS.
The new live album lands with features from Sexyy Red, Dijon and SZA, while both Coachella headlining sets now stream in full on YouTube.
‘SWAG LIVE FROM COACHELLA (WEEKEND I)’ is out now, capturing his first major live performance in four years alongside guests including The Kid LAROI, Tems, and Wizkid.
From a reverse fleece Batwing Hoodie to leather-tabbed Painter Pants with custom rivets, every apparel piece in the lineup is domestic and deliberate.
The Biebs gives a first look at the lifestyle label as it transitions into a tech-streetwear hybrid ecosystem.