The historic coastal town where Coco Chanel pioneered the sportswear aesthetic in the 19th-century.
Creative director Matthieu Blazy took to his Instagram Stories to reveal the news.
The first of its kind in mainland China.
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Set to an out of this world backdrop, with astronomical planets, signalling a shift to spatial freedom for Chanel’s new age.
Ahead of his debut show during Paris Fashion Week.
The 15% duty on US-bound goods fuels the already uncertain landscape for houses like Louis Vuitton, Gucci, Chanel, and Hermes.
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Dior’s Jonathan Anderson, Chanel’s Matthieu Blazy, and Balenciaga’s Pierpaolo Piccioli lead a barrage of debuts aligning on women’s ready-to-wear for Spring 2026.
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Returning to the city for the first time since Karl Lagerfeld’s final Chanel show in 2018.