Chanel Now Owns France's Oldest Shirtmaker: Charvet
The acquisition of the 188 year old atelier fuels further speculation around Chanel’s growing focus on menswear, led by ambassadors like Jacob Elordi and A$AP Rocky.
Summary
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Chanel acquired Charvet, France’s oldest shirtmaker, ahead of its July 7 couture show.
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The brands first collaborated during Matthieu Blazy’s debut SS26 Chanel collection.
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This purchase, alongside Chanel’s growing male ambassador roster, fuels speculation of a potential menswear line.
Chanel has acquired full ownership of Charvet, France’s oldest shirtmaker. The company announced the transaction just days before the maison’s July 7 Haute Couture runway show in Paris. The purchase brings the historic atelier under the control of the French luxury brand, currently led by creative director Matthieu Blazy.
The two brands first collaborated on the runway in Fall 2025, when Blazy presented his debut Spring/Summer 2026 collection for Chanel. The line included bespoke shirting produced entirely by Charvet. Founded in 1838, Charvet has operated as a custom shirtmaker for nearly two centuries, dressing politicians, royalty, and business leaders. While the brand is known primarily for its menswear, its shirts were frequently worn by Chanel founder Gabrielle Chanel.
In a statement to WWD regarding the purchase, Chanel’s president noted the shifting consumer demographics of both companies. He stated that while Chanel primarily focuses on women’s clothing, the house is seeing steady growth in its male clientele. At the same time, Charvet continues to target men but is drawing an increasing number of female customers seeking tailored shirts.
The acquisition coincides with Chanel’s recent expansions in menswear marketing. The brand has steadily increased its roster of male celebrity ambassadors, signing figures like actor Jacob Elordi and musicians A$AP Rocky and G-Dragon. This shift in marketing, combined with the purchase of a traditional menswear tailor, has prompted industry speculation that Chanel may be preparing to launch a dedicated menswear division.
