Hiroshi Fujiwara

Hiroshi Fujiwara

Designer and founder of fragment design and retaW

Profile

Industries
Founded February 7, 1964
Headquarters Ise, Japan

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Description

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.
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Latest Collections

fragment design Aligns With Helinox for a Tent Collaboration
Design

fragment design Aligns With Helinox for a Tent Collaboration

Featuring tents in two sizes and a cot.

Hiroshi Fujiwara Shows Off a Denim-Paneled Air Force 1 Low
Footwear

Hiroshi Fujiwara Shows Off a Denim-Paneled Air Force 1 Low

A subtle and clean twist on the 41 year-old silhouette.

Hiroshi Fujiwara Wants You to Get Creative With the Converse x FRGMT By You
Footwear 

Hiroshi Fujiwara Wants You to Get Creative With the Converse x FRGMT By You

Hypebeast caught up with the “godfather of streetwear” to talk through his customizable collaboration with Converse and how he injects his distinct identity into every design.

Hiroshi Fujiwara and Converse Introduce a FRGMT x Converse By You Chuck 70 Initiative
Footwear

Hiroshi Fujiwara and Converse Introduce a FRGMT x Converse By You Chuck 70 Initiative

You’ll only have seven days to build your own pair, so act fast.

Mayor Shares Previously Unseen fragment design x Air Jordan 1 High "Croc" Sample
Footwear 

Mayor Shares Previously Unseen fragment design x Air Jordan 1 High "Croc" Sample

Defined by a patterned suede construction.

Uniform Experiment and fragment design Come Together for a Slope-Ready Holiday Capsule
Fashion

Uniform Experiment and fragment design Come Together for a Slope-Ready Holiday Capsule

Including a staple crew neck knit and an MA-1 bomber jacket.

fragment design and Converse Reunite for a Pastel-Focused Chuck 70 Capsule
Footwear

fragment design and Converse Reunite for a Pastel-Focused Chuck 70 Capsule

Hiroshi Fujiwara’s latest footwear assemblage includes the Chuck 70 Hi and Low.

GROOVE X Reveals LOVOT "FRAGMENT EDITION" Emotional Robots
Tech & Gadgets

GROOVE X Reveals LOVOT "FRAGMENT EDITION" Emotional Robots

Featuring apparel and accessories from fragment design, NEIGHBORHOOD, sacai, and GOD SELECTION XXX.

Hiroshi Fujiwara Discusses Reimagining Moncler's Classic Maya Jacket for the "Maya 70" Collaborations
Fashion 

Hiroshi Fujiwara Discusses Reimagining Moncler's Classic Maya Jacket for the "Maya 70" Collaborations

The fragment design founder spoke on his design process and longstanding partnership with Moncler in an exclusive interview.

fragment design and Bijou de M Come Together for a Set of Jewelry Boxes
Fashion

fragment design and Bijou de M Come Together for a Set of Jewelry Boxes

Hiroshi Fujiwara’s latest expression of luxury.

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