Hiroshi Fujiwara

Hiroshi Fujiwara Top 10

Designer and founder of fragment design and retaW

Profile

Industries
Founded February 7, 1964
Headquarters Ise, Japan

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Description

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.
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Latest Collections

THUNDERBOLT PROJECT BY FRGMT & POKÉMON Drops Plush Dolls, Key Charms and nanoblock Collection
Design

THUNDERBOLT PROJECT BY FRGMT & POKÉMON Drops Plush Dolls, Key Charms and nanoblock Collection

In collaboration with sequence MIYASHITA PARK Hotel.

Open Road: 2021 fragment design x Maserati Ghibli S Q4
Automotive

Open Road: 2021 fragment design x Maserati Ghibli S Q4

Understanding fragment design helps to decipher the what and why of this collaboration.


Take an Inside Look at INN THUNDERBOLT PROJECT BY FRGMT & POKÉMON
Travel

Take an Inside Look at INN THUNDERBOLT PROJECT BY FRGMT & POKÉMON

The 16th floor of Tokyo’s sequence hotel has been transformed into a Pokémon-themed escape.

Hiroshi Fujiwara and Mark Gonzales Release Their Hotly Anticipated “NON FRAGMENT TOKEN” NFT
NFT

Hiroshi Fujiwara and Mark Gonzales Release Their Hotly Anticipated “NON FRAGMENT TOKEN” NFT

Sold exclusively through SOULSHIFT.

Hiroshi Fujiwara Teases fragment design x SOPH. Collaboration
Fashion

Hiroshi Fujiwara Teases fragment design x SOPH. Collaboration

Featuring pieces from Uniform Experiment and graffiti artist Dondi.

fragment design Links Up With RAMIDUS for a Holiday Capsule
Fashion

fragment design Links Up With RAMIDUS for a Holiday Capsule

Featuring multicolored plaid tote bags and trays.

Hiroshi Fujiwara Teases Potential fragment design x Mark Gonzales NFTs
NFT

Hiroshi Fujiwara Teases Potential fragment design x Mark Gonzales NFTs

“NON FRAGMENT TOKEN.”

Hiroshi Fujiwara Reveals fragment design x Nike by You Zoom VaporFly NEXT%
Footwear

Hiroshi Fujiwara Reveals fragment design x Nike by You Zoom VaporFly NEXT%

Featuring a host of cosmetic and physical tweaks all around.

Starbucks Japan Celebrates "Home Coffee" With fragment design
Design

Starbucks Japan Celebrates "Home Coffee" With fragment design

There’s even a blanket to help warm you up.

fragment design and Beats Release Limited-Edition Beats Flex Earphones
Tech & Gadgets

fragment design and Beats Release Limited-Edition Beats Flex Earphones

Hiroshi Fujiwara’s go-to buds.

Baccarat Drops a $25,000 USD Crystal Pikachu
Design

Baccarat Drops a $25,000 USD Crystal Pikachu

Co-designed by Hiroshi Fujiwara.

fragment design Reimagines The MSI Creator Z16 Laptop and Accessories
Tech & Gadgets

fragment design Reimagines The MSI Creator Z16 Laptop and Accessories

Presented by MSI
HYPEBEAST spoke to Hiroshi Fujiwara about the latest collab.

 

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