The mesh sportswear mogul continues to assert his namesake imprint as more than just his signature silhouette, seeking to “put EE’s stamp on the sportswear classics, while never taking [themselves] too seriously.”
‘I know about football, Benito.’ Timothée Chalamet, Messi, Bad Bunny, and Beckham are all in adidas’ 2026 World Cup campaign — and it’s unironically great.