Presented by
BACKSIDECLUB
Showcased in a gritty new campaign.
Presented by
BACKSIDECLUB
/
Celebrating forgotten G-SHOCK heroes such as Lungman and Gaussman.
Packing powerful sound in a refined silhouette.
Inspired by the cult ’70s film ‘Taking Off.’
A symbol of the “Pearl of Orient.”
Resulting in a design that “celebrates the Italian lifestyle”.
A release date has been set for October.
Prada saw a prominent highlight during the Italian menswear week.
Including new versions of the signature 501 Cotton Wreath design.