James Bond & Eddie Cruz
Co-founders of UNDEFEATED
Jamie McCarthy/Getty Images for Converse



For those looking to create their own presence in the industry, UNDEFEATED’s co-founders James Bond and Eddie Cruz are prime examples of how hard work can turn into a massive empire. Since its inception in 2002, the La Brea mainstay has expanded across the globe, setting up new locations in the bustling metropolises of Tokyo, Osaka, Kyoto, Hong Kong and Shanghai. Along with honing in on the Asian market, UNDFTD released exclusive capsules with Verdy, Union Tokyo, Carhartt WIP, and a special MEDICOM Toy BE@RBRICK alongside Disney.

In terms of footwear, UNDEFEATED took the hype to the next level with its various adidas UltraBOOST collaborative silhouettes, the Nike Zoom Kobe 4 Protro Pack, and a range of Air Max 90s; unsurprisingly all of which caused frenzy in the sneaker world. As the brand continues to grow, Bond and Cruz have stuck to their fearless vision and unwavering philosophy.