Eddie Cruz and James Bond - Founders of Undefeated
Co-founder of Undefeated
UNDFTD has long been a mainstay within the world of streetwear and a lot of it is down to Co-Founders Eddie Cruz and James Bond’s fearless vision of what the label represents. 2014 saw the brand take itself to new heights with a plethora of collaborations including ASICS, Nike, adidas and maharishi to name a few, which were released to great reception. Notwithstanding its own strong releases each season, UNDFTD continues to pave the way for aspiring brands on how to operate and stay true to an unwavering philosophy.