Masaaki Homma
Founder of mastermind JAPAN
HYPEBEAST

Profile
Discipline
Fashion , Retail
Nationality
Japanese
Honors

Achievement
In 2017, Masaaki Homma celebrated the 20th anniversary of his pioneering streetwear label mastermind JAPAN with the launch of mastermind WORLD. With this new entity, the Japanese native adjusted his focus on the globalized market, rather than that of his homeland. Since then, Homma has brought his distinct skull-and-crossbones aesthetic to fans around the globe, and 2018 saw a slew of collabs between his two powerhouse brands, including product partnerships with everyone from Vans, SUICOKE and Danner, to fragment design, KITH and even HYPEFEST. What makes Masaaki such an integral member of the international street culture scene is his knack for melding his brand’s ethos with that of companies from all walks of fashion and design, while remaining true to what made mastermind so popular two decades ago—top-quality Japanese punk garb and it’s ubiquitous logo.
 
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