2017 will mark the 20th anniversary of Masaaki Homma’s mastermind JAPAN label. The enigmatic founder has already experienced multiple discontinuations of his imprint, but that hasn’t stopped him from keeping the brand alive with strategies that would solidify the design house for a more stable and fruitful future. For 2016, Masaaki went full steam with collaborations. This included some of the most well-known names in streetwear right now: OFF-WHITE, Vans, Fear of God. Then there were the really solid footwear collabs with Reebok, adidas and even Buscemi. They were moves that worked well and has propelled the imprint into the wider spectrum of streetwear’s reach. Masaaki and his label are already gearing up for 2017 and with that comes a pre-20th collection that should get die-hard fans wanting more from this iconic Japanese brand.