The mesh sportswear mogul continues to assert his namesake imprint as more than just his signature silhouette, seeking to “put EE’s stamp on the sportswear classics, while never taking [themselves] too seriously.”
‘I know about football, Benito.’ Timothée Chalamet, Messi, Bad Bunny, and Beckham are all in adidas’ 2026 World Cup campaign — and it’s unironically great.
With items ranging from accessory caps to premium leather-patched jackets.
The Grammy-winning pop star becomes the youngest artist to land the coveted Spotify jersey placement, complete with a limited-edition capsule and an exclusive live performance.
Teaming up with historic jeweler Maison Codognato, the rap icon proved that his custom accessories deserve an immediate zoom-in.
Following a series of stealthy trademark filings and a highly intentional Met Gala look, fans are speculating that the global superstar might be stepping deeper into the apparel game.
The UK imprint is bringing Japan-exclusive merchandise to Shibuya for one weekend only.
The highly influential French stylist is set to bring her signature precision and “quiet dissidence” to the iconic Parisian label.
The ongoing Japanese partnership returns to elevate an everyday carry staple.
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