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Smino Walks Us Through His Green Room Clothing Rack
Fashion

Smino Walks Us Through His Green Room Clothing Rack

Showing off the ‘fits that could’ve been backstage at his Brooklyn show, featuring some 424, Carpet Company, and fresh vintage finds.

Guillermo Andrade Delivers a Deeply Personal 424 SS27 Collection
Fashion

Guillermo Andrade Delivers a Deeply Personal 424 SS27 Collection

The designer channels raw life experiences, an emotional California narrative, and a controversial opening performance in an unfiltered presentation.

424 x Under Armour Tease World Cup Capsule With Global Football Stars
Fashion

424 x Under Armour Tease World Cup Capsule With Global Football Stars

England’s Ollie Watkins and Spain’s Ferran Torres are among the players who’ve debuted custom jackets and collaborative gear.

Alice Hollywood and 424 Celebrate Their Fairfax Roots With an Ultra-Limited Capsule
Fashion

Alice Hollywood and 424 Celebrate Their Fairfax Roots With an Ultra-Limited Capsule

Celebrating a decade-long friendship rooted in Los Angeles streetwear culture, founders Shane and Guillermo release their first official physical collaboration.

JOOPITER and Co-Museum Launch Limited-Edition Capsule Commemorating "Trey" the Triceratops
Fashion

JOOPITER and Co-Museum Launch Limited-Edition Capsule Commemorating "Trey" the Triceratops

The exclusive drop features collaborations with Los Angeles brands 424 and Hoorsenbuhs to celebrate a historic dinosaur auction.

Guillermo Andrade's 424 Finds Perfection in Imperfection
Fashion

Guillermo Andrade's 424 Finds Perfection in Imperfection

“The discarded parts are what I focused on. If it’s not beautiful because it’s ruined, let me ruin it some more and let me give it some life by ruining it some more.”


Music's Best Moments at Paris Fashion Week SS26
Music

Music's Best Moments at Paris Fashion Week SS26

From live performances and runway soundtracks to standout street style.

Announcing 'Hypebeast Magazine #35: The Wavelength Issue' with Cover Stars Kaytranada, Oakley, and Playboi Carti
Fashion

Announcing 'Hypebeast Magazine #35: The Wavelength Issue' with Cover Stars Kaytranada, Oakley, and Playboi Carti

A look inside the latest issue of our print magazine, including the talent lineup and a pre-order link.

424 FW24 Finds the Sweet Spot Between Workwear and Luxury
Fashion

424 FW24 Finds the Sweet Spot Between Workwear and Luxury

With flight jackets layered over formal blazers, massive fur coats atop workwear jackets and more.

424’s Guillermo Andrade Unites With adidas and Liberal Youth Ministry for Leagues Cup Collection
Fashion

424’s Guillermo Andrade Unites With adidas and Liberal Youth Ministry for Leagues Cup Collection

Celebrating the tournament’s diverse offerings through patriotic jersey designs.

424's Guillermo Andrade Appointed Leagues Cup Creative Advisor
Fashion

424's Guillermo Andrade Appointed Leagues Cup Creative Advisor

Set to release limited tournament collections and fan gear.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring sacai, Off-White™ and Balenciaga.

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