Alice Hollywood and 424 Celebrate Their Fairfax Roots With an Ultra-Limited Capsule
Celebrating a decade-long friendship rooted in Los Angeles streetwear culture, founders Shane and Guillermo release their first official physical collaboration.
Summary
- Alice Hollywood and 424 have teamed up for a special, highly limited capsule collection centered around friendship and local fashion history
- The drop marks the first official product collaboration between Shane and Guillermo, whose creative relationship began in 2014 when 424 first stocked Midnight Studios on Fairfax
- The concise collection includes a co-branded t-shirt, a hoodie, and a unique double-brim hat
In a genuine full-circle moment for Los Angeles streetwear culture, Alice Hollywood and 424 have officially joined forces for a special capsule collection. Billed as less of a traditional brand collaboration and more of a personal archival moment, the release celebrates the rich history and enduring friendship between the brands’ creative forces, Shane Gonzales and Guillermo Andrade.
The roots of this partnership run deep within the fabric of LA’s modern fashion scene. Dating back over ten years to 2014, Guillermo was one of the earliest prominent supporters of Shane’s previous venture, Midnight Studios, providing a vital platform by stocking the brand at his highly influential 424 boutique on Fairfax Avenue. While the two designers have continuously championed each other’s respective careers over the last decade, this new capsule marks the very first time they have translated that mutual respect into an official physical product release.
Keeping the focus on wearable, everyday staples, the ultra-concise collection features exactly three items. The apparel offerings consist of a black co-branded t-shirt and a matching black co-branded hoodie. Rounding out the capsule is a standout black and red double-brim hat showcasing a specialized, interwoven Alice 424 logo.
True to the nature of an archival, friends-and-family style release, the capsule is being offered in incredibly limited quantities. Fans of LA streetwear history looking to secure a piece of this long-awaited reunion will need to act fast, as the collection is tightly capped to ensure exclusivity. The capsule drops on April 24 at the 424 in Los Angeles on a first come, first serve basis.
