Reebok

Reebok

Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

Founded 1895
Industries Sportswear
Headquarter Canton, MA, United States
This Vetements x Reebok Genetically Modified Trainer Is Exclusive to Matchesfashion.com
Footwear

This Vetements x Reebok Genetically Modified Trainer Is Exclusive to Matchesfashion.com

The bulky runner returns.

Reebok Unveils a Slick All-Black InstaPump Fury Sandal
Footwear

Reebok Unveils a Slick All-Black InstaPump Fury Sandal

A worthy end of summer option.

Brain Dead & BEAMS Transform Reebok's Track Jacket into a Noragi
Fashion

Brain Dead & BEAMS Transform Reebok's Track Jacket into a Noragi

With pants and Classic sneakers to match.

Footpatrol, Highs and Lows & Reebok Drop Rave-Inspired Apparel Capsule
Fashion

Footpatrol, Highs and Lows & Reebok Drop Rave-Inspired Apparel Capsule

Celebrating a “common youth.”

A Closer Look at Footpatrol & Highs and Lows' "Common Youth" Reebok Collab
Footwear 

A Closer Look at Footpatrol & Highs and Lows' "Common Youth" Reebok Collab

Celebrating youth culture in Australia and England.

Footpatrol Connects with Highs and Lows for Reebok Classic Collaboration
Footwear

Footpatrol Connects with Highs and Lows for Reebok Classic Collaboration

Finding “Common Youth” in 80s-90s British and Australian culture.

Cam'ron Reworks Allen Iverson's First Signature Sneaker
Footwear

Cam'ron Reworks Allen Iverson's First Signature Sneaker

“Killa Cam” puts his spin on a classic.

Reebok's 3D OP.98 Honors the Original '90s Model
Footwear

Reebok's 3D OP.98 Honors the Original '90s Model

A throwback to the OG 3D Opus.

Reebok Drops Fully Recyclable, Cotton & Corn-Based Sneaker
Footwear

Reebok Drops Fully Recyclable, Cotton & Corn-Based Sneaker

USDA-certified.

Reebok's Daytona DMX Receives Two New Bright Neon Colorways
Footwear

Reebok's Daytona DMX Receives Two New Bright Neon Colorways

Reebok keeps the retro releases coming.
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2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington