Reebok

Reebok

American Sportswear Company
Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
Reebok Run.r 96 Steps Out in Black & White
Footwear

Reebok Run.r 96 Steps Out in Black & White

With a hit of red.

Reebok Releases the Iverson Legacy in a Retro Sixers Colorway
Footwear

Reebok Releases the Iverson Legacy in a Retro Sixers Colorway

The hybrid model looks back to Iverson’s heyday.

BILLY'S Exclusive Reebok Aztrek Colorway Channels the Nintendo 64
Footwear

BILLY'S Exclusive Reebok Aztrek Colorway Channels the Nintendo 64

Retro gaming vibes.

KICKS LAB Covers the Reebok DMX Run 10 in "Sand Beige"
Footwear

KICKS LAB Covers the Reebok DMX Run 10 in "Sand Beige"

Desert vibes.

The Best Fashion & Footwear Sales for Black Friday & Cyber Monday
Fashion  

The Best Fashion & Footwear Sales for Black Friday & Cyber Monday

All of the deals in one list.

Reebok Pyro Is Making A Return
Footwear

Reebok Pyro Is Making A Return

Two new colorways are set to drop soon.

Reebok "Alter The Icons" Collection Remasters the Classic Leather & Workout Plus
Footwear

Reebok "Alter The Icons" Collection Remasters the Classic Leather & Workout Plus

With bold branding and trail-inspired elements.

Gigi Hadid Teases Forthcoming Reebok Aztrek OG Collaboration
Footwear

Gigi Hadid Teases Forthcoming Reebok Aztrek OG Collaboration

Sneakers and clothing are on the way.

Allen Iverson Unveils Glow-in-the-Dark Reebok Answer 1 in Shanghai
Footwear

Allen Iverson Unveils Glow-in-the-Dark Reebok Answer 1 in Shanghai

UNIK celebrates 15 years with a legend.

Reebok Revives the DMX 1200 In Winter Neutrals
Footwear

Reebok Revives the DMX 1200 In Winter Neutrals

Two new colorways.
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