Onitsuka Tiger

Onitsuka Tiger

Onitsuka Tiger is one of the oldest Japanese footwear companies, founded by Kihachiro Onitsuka, in 1949. He started the company in hope of raising postwar youth self-esteem through athletics. The trademark crossed stripe tiger marking is an iconic feature of the brand, as well as the Onitsuka Tiger Mexico 66 being defined as Olympic sporting success.

1977

GTO, Jelenk, and Onitsuka merge together to become ASICS

1972

GTO, Jelenk, and Onitsuka combine their financial and athletic positions to build a regional sales office near Hokkaido for the Sapporo Winter Olympics
The Japanese basketball team wears the Onitsuka Tiger FABRE at the 1972 Olympics in Munich, where they finished 14th

1968

LIMBER UP (now called MEXICO 66) enters the American market

1966

The ASICS stripe is introduced

1964

Onitsuka lists the company on the Kobe Stock Exchange

1963

Philip Knight (later on founded Nike, Inc.) brings Onitsuka Tiger’s market to the US

1957

Legendary Ethiopian runner, Abebe Bikila starts wearing Onitsuka Tiger shoes; previously, Bikila would run barefoot

1953

Works with Marathon runner Toru Terasawa to develop a running shoe that would keep long distance runners from developing blisters

1949

Founded by Kihachiro Onitsuka with the hopes of raising postwar youth self-esteem through athletics
Publish Brand Unveils Its Takes on the Onitsuka Tiger Colorado Eighty-Five MT Samsara
Footwear

Publish Brand Unveils Its Takes on the Onitsuka Tiger Colorado Eighty-Five MT Samsara

Inspired by the modern-day traveling photographer.

Publish Brand x Onitsuka Tiger Colorado 85 Samsara Teaser
Footwear

Publish Brand x Onitsuka Tiger Colorado 85 Samsara Teaser

A color for day and night.

mastermind JAPAN x Onitsuka Tiger Fabre Nippon Pack Lookbook
Footwear

mastermind JAPAN x Onitsuka Tiger Fabre Nippon Pack Lookbook

A collaboration between two Japanese greats.

Onitsuka Tiger Colorado Eighty-Five MT "Samsara"
Footwear

Onitsuka Tiger Colorado Eighty-Five MT "Samsara"

A low-top runner reborn.

Onitsuka Tiger Colorado Eighty-Five "Burnished Leather" Pack
Footwear

Onitsuka Tiger Colorado Eighty-Five "Burnished Leather" Pack

With a satin finish.

BAIT, Onitsuka Tiger and KINJAZ Celebrate Bruce Lee's 75th Birthday
Events

BAIT, Onitsuka Tiger and KINJAZ Celebrate Bruce Lee's 75th Birthday

Four parties hosted in Hong Kong, LA, San Francisco and Seattle to pay homage to the icon.

Bruce Lee x BAIT x Onitsuka Tiger Colorado Eighty-Five "Legend"
Footwear

Bruce Lee x BAIT x Onitsuka Tiger Colorado Eighty-Five "Legend"

Part 2 of BAIT’s nod to Bruce Lee’s 75th birthday.

Bruce Lee x BAIT x Onitsuka Tiger Corsair "Jeet Kune Do"
Footwear

Bruce Lee x BAIT x Onitsuka Tiger Corsair "Jeet Kune Do"

One half of BAIT’s nod to Bruce Lee’s 75th birthday.

BAIT and Onitsuka Tiger Come Together to Celebrate Bruce Lee's 75th Birthday
Footwear

BAIT and Onitsuka Tiger Come Together to Celebrate Bruce Lee's 75th Birthday

A limited edition sneaker and four simultaneous birthday parties around the globe.

mastermind JAPAN x Onitsuka Tiger Fabre Nippon Pack
Footwear

mastermind JAPAN x Onitsuka Tiger Fabre Nippon Pack

An all-Japanese basketball sneaker for the ages.
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