Onitsuka Tiger is one of the oldest Japanese footwear companies, founded by Kihachiro Onitsuka, in 1949. He started the company in hope of raising postwar youth self-esteem through athletics. The trademark crossed stripe tiger marking is an iconic feature of the brand, as well as the Onitsuka Tiger Mexico 66 being defined as Olympic sporting success.
GTO, Jelenk, and Onitsuka merge together to become ASICS
GTO, Jelenk, and Onitsuka combine their financial and athletic positions to build a regional sales office near Hokkaido for the Sapporo Winter Olympics
The Japanese basketball team wears the Onitsuka Tiger FABRE at the 1972 Olympics in Munich, where they finished 14th
LIMBER UP (now called MEXICO 66) enters the American market
The ASICS stripe is introduced
Onitsuka lists the company on the Kobe Stock Exchange
Philip Knight (later on founded Nike, Inc.) brings Onitsuka Tiger’s market to the US
Legendary Ethiopian runner, Abebe Bikila starts wearing Onitsuka Tiger shoes; previously, Bikila would run barefoot
Works with Marathon runner Toru Terasawa to develop a running shoe that would keep long distance runners from developing blisters
Founded by Kihachiro Onitsuka with the hopes of raising postwar youth self-esteem through athletics
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