Onitsuka Tiger “Electric Tiger Land” by StrawberryFrog Amsterdam
Onitsuka Tiger Top 100
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Onitsuka Tiger creates sports inspired fashion in the pursuit of ultimate comfort and innovative design. The style symbolizes our respect to our heritage and our admiration for refined and contemporary creative styles. Innovative technologies in our products lie where the eyes cannot see. Our full line of products are one of a kind from head to toe. They come to life through craftsmanship that obsesses over quality and detail. We answer the cravings of those who look for a “new luxury” by introducing them to an entirely new value system.
Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation. In1949, Kihachiro Onitsuka established Onitsuka Co., Ltd., the forerunner of ASICS. The brand began with a commitment to promoting youth health, and since then, the Onitsuka Tiger Stripes have become synonymous with one of the most world-renowned athletic brands. The legend lives on today in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to refreshing new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel and accessories.
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Dutch advertisement firm Strawberry Frog is bringing awareness to Onitsuka Tiger’s latest campaign through the construction of their “Electric Tiger Land” installation. The entire sculpture is a tribute to the vibrant and progressive thinking city of Tokyo which has come to define Onitsuka Tiger as a brand. The sneaker shaped city is filled with intricate details including skyscrapers, Narita airport, vending machines and subway trains throughout. Other consumable items have been created to go along with this giant sculpture such as key-chains and USB keys.
As many designers aim to create concept driven designs, no shortage of automotive and vehicular inspirations have been penned on the drawing board and ultimately made the cut into the final design. The latest car collabo features the new Mini Clubman teaming up with footwear brand Onitsuka Tiger to create a special model of the R 55. A handful of the Clubman’s design features were transfered to the R 55. Three different colorways are available this month at select Onitsuka Tiger retailers and Mini dealerships.
Asics affiliate Onitsuka Tiger teamed up with Berlin’s Koi Klub to create this latest collection of sneakers. Based on a varsity jacket, the sneakers incorporate varsity specific materials such as leather, wool and chenille. The heels each possess symbolic images. The left heel sports the Japanese characters 古意 (koi), which symbolizes ancient ways. The right heel features 02 which reflects the year Koi Klub was created and the number of Koi Klub x Onitsuka collaborations to date. 550 pairs of each color will be available. You can view a promotional video here.
