Onitsuka Tiger "Electric Tiger Land" by StrawberryFrog Amsterdam

Dutch advertisement firm Strawberry Frog is bringing awareness to Onitsuka Tiger’s latest campaign through the construction of their “Electric Tiger Land” installation. The entire sculpture is a tribute to the vibrant and progressive thinking city of Tokyo which has come to define Onitsuka Tiger as a brand. The sneaker shaped city is filled with intricate details including skyscrapers, Narita airport, vending machines and subway trains throughout. Other consumable items have been created to go along with this giant sculpture such as key-chains and USB keys.

By
Footwear
211 Hypes 0 Comments

Dutch advertisement firm Strawberry Frog is bringing awareness to Onitsuka Tiger’s latest campaign through the construction of their “Electric Tiger Land” installation. The entire sculpture is a tribute to the vibrant and progressive thinking city of Tokyo which has come to define Onitsuka Tiger as a brand. The sneaker shaped city is filled with intricate details including skyscrapers, Narita airport, vending machines and subway trains throughout. Other consumable items have been created to go along with this giant sculpture such as key-chains and USB keys.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1235 Users Online

What to Read Next

adidas x UNDFTD x Estevan Oriol - 1979
Footwear

adidas x UNDFTD x Estevan Oriol - 1979

Originally revealed in early December, the official release of the 1979 project will release on February 2nd. The collaborative efforts of UNDFTD, adidas and Estevan Oriol are captured through a series of products including an adidas Top Ten sneaker and book of photographs. The package looks to capture the essence of street ball and adidas’ history in basketball. The complete package will retail at Consortium dealers in February 2008 with a suggested price of $450 USD. The book on its own will release at UNDFTD and select accounts worldwide.

Sneaker Pimps Canada
Footwear

Sneaker Pimps Canada

The original touring sneaker show, Sneaker Pimps will hit up the Great White North, the land of hockey, “eh’s” and free health care in a three city tour. These three shows will also include living legends Futura and Stash in live artist installations, while the musical accompaniment includes Biz Markie, DJ Premier, DJ Whookid and Black Sheep. The show will hit Toronto on February 1st, Montreal on February 9th and conclude in Vancouver on February 21st.

Kaws x Nike Air Force 1 Supreme
Footwear

Kaws x Nike Air Force 1 Supreme

Not a lot of details but it looks as though artist Kaw has a Nike Air Force 1 Supreme in the works with Nike. The black nubuck upper is accentuated by trademark X logos from Kaws and neon green highlights throughout on the stitching, sole and laces. Stay tuned for more news regarding their availability. Source: Korean Tom Cruise


Pointer 2008 Spring/Summer Collection
Footwear

Pointer 2008 Spring/Summer Collection

Pointer Footwear was established in 2004 with the aim of making simple, well-designed casual shoes. Now five seasons deep, the brand is bounding across the globe taking inspiration from the overlooked and unconventional. The latest Pointer 2008 Spring/Summer collection includes upgrades of two old favorites – the Mathieson (pictured in charcoal) and the Debaser (in grape/blue and white/navy). The latest incarnation of the sneakers feature embroidered logos, a choice of lace colorways and patterned soles, as well as multi-colored threading and contrasting trims. Available in stores now.

ONETrue Saxon 2008 Spring/Summer International Essentials Travel Guide

ONETrue Saxon 2008 Spring/Summer International Essentials Travel Guide

Eager to explore the world but unsure of highlights in certain cities? ONETrueSaxon has you covered with their 2008 Spring/Summer International Essentials Travel Guide. The mini book is a fun way of looking at some of the attractions in cities around the world and offer insight on bars, restaurants, clubs, hotels and football teams. Each city also includes five songs that best reflect the city. The cities include Madrid, Edinburgh, London, Sydney, New York, Copenhagen, Moscow, Tokyo, Stockholm and Nottingham. In addition to the city-relevant insider info, the complete 2008 Spring/Summer collection from ONETrue Saxon is also showcased. Check ONETrue Saxon for details on how to get your free copy.

Nike Air Max Light
Footwear

Nike Air Max Light

Although sharing some similarities to its Air Max brethren of the era, something about the Air Max Light and its current direction reveals a clean and simple approach that has to be admired. With mesh toeboxes making an appearence, some of the new Air Max Light releases include a White/Black/Green colorway as well as a Rain Camo style as well. For once, the vertical Rain Camo seems to have found its match. Available now at Size?.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.