Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Timberland
  • Timberland Euro Hiker
  • Victor Kan
  • Blizzard
  • Netflix
  • Blizzard Entertainment
  • Diablo
DropsShop
October's Very Own

October's Very Own Top 100

Profile

Share Brand

Description

October’s Very Own (OVO) is a record label founded by rapper Drake, producer Noah “40” Shebib, and Oliver El-Khatib, in 2012. The label consists of recording artists such as Drake, PartyNextDoor, Majid Jordan, and IloveMakonnen along with producers 40, Boi-1da, T-Minus, and Mike Zombie. The label has also produced its own line of clothing which include items such as t-shirts, sweaters, winter jackets, and accessories which are sold through the label’s online store.
Read More

Share Brand

Share Brand

Latest Collections

Drake’s Summer Sixteen Tour Becomes Highest Grossing Hip-Hop Tour Ever
Music

Drake’s Summer Sixteen Tour Becomes Highest Grossing Hip-Hop Tour Ever

Drake outdoes the Throne once again.
By /
6.5K   0 Comments
Save
dvsn Releases 'The Choir' Short Film Inspired by Their 'Sept. 5th' Album
Music

dvsn Releases 'The Choir' Short Film Inspired by Their 'Sept. 5th' Album

OVO’s dvsn surprise fans with a new short film.
By /
3.5K   0 Comments
Save
The Best Streetwear Fashion Collaborations of 2016
Fashion

The Best Streetwear Fashion Collaborations of 2016

It was the year of the collab.
By /
58.8K   0 Comments
Save
Roy Woods Brings out Drake at His LA Show
Music

Roy Woods Brings out Drake at His LA Show

Watch footage of Drizzy’s appearance here.
By /
3.2K   0 Comments
Save
Drake's Dad Is Cutting Ties With "So-Called Friends" Who Didn't Cop His Single
Music

Drake's Dad Is Cutting Ties With "So-Called Friends" Who Didn't Cop His Single

No new friends?
By /
12.5K   0 Comments
Save
Stream OVO Sound Radio Episode 35
Music

Stream OVO Sound Radio Episode 35

Featuring guest mixes from DJ Premier, Murda Beatz and Bobby Konders.
By /
2.8K   0 Comments
Save
October's Very Own and Canada Goose Release Special Edition Chilliwack Bombers
Fashion

October's Very Own and Canada Goose Release Special Edition Chilliwack Bombers

With matching truck caps to boot.
By /
17.7K   0 Comments
Save
OVO Reveals the Location of Its NYC Flagship Store
Fashion

OVO Reveals the Location of Its NYC Flagship Store

Get your camp gear ready.
By /
7.9K   0 Comments
Save
OVO May Be Opening a New Spot in New York City
Fashion

OVO May Be Opening a New Spot in New York City

“#NYWELCOMEOVO.”
By /
3.6K   0 Comments
Save
GOAT Announces Its Black Friday Raffle With Official Price List
Footwear

GOAT Announces Its Black Friday Raffle With Official Price List

Cop Yeezys, OVOS, Human Races and many more at or below the original retail price.
By /
54.2K   0 Comments
Save
PARTYNEXTDOOR Talks Pros & Cons of The Music Industry; Says OVO Protects Him
Music

PARTYNEXTDOOR Talks Pros & Cons of The Music Industry; Says OVO Protects Him

A very rare interview from PND.
By /
3.7K   0 Comments
Save
PARTYNEXTDOOR is Now Certified Platinum
Music

PARTYNEXTDOOR is Now Certified Platinum

OVO Sound continues their winning streak.
By /
3.2K   0 Comments
Save
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

Already whitelisted us? Refresh page

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. “Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.