The Jordan Pointe’s Sharpest Colorway Yet Mixes Metallic Silver With Classic University Red
Jordan Brand Top 10
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
The new iteration of the ballet-inspired women’s silhouette arrives in a clean four-tone palette that leans into the shoe’s sportswear edge.
Anchoring the 2026 Parisian World Streetball Championship collection, the brand’s latest performance flagship sports a nocturnal “Action Grape” and “Key Lime” execution.
The Method of Make series expands its lifestyle lineup with a sophisticated neutral colorway.
The multi-hyphenate artist hints at a third footwear project following her successful Air Jordan releases.
The minimalistic slide expands the label’s off-court lifestyle portfolio with premium short-hair suede.
The soccer-inspired hybrid lifestyle sneaker surfaces in a bold “University Red” colorway.
The “Prince of Reggaeton” teased a first look at the monochromatic silhouette before his opening ceremony performance.
The debut collaborative capsule brings together music, basketball, and street culture.
The hybrid low-top silhouette arrives this summer with signature black, red, and white styling.
The alternate gold-on-grey iteration arrives alongside recent news of Marcus Jordan’s physical store closing.
The classic silhouette takes inspiration from the iconic colors of the South American nation.
