Jordan Brand

Jordan Brand Top 10

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

The Nike Mind 001 Focuses on Neuroscience in This Week's Best Footwear Drops
Footwear

The Nike Mind 001 Focuses on Neuroscience in This Week's Best Footwear Drops

The innovative slide is joined by its sneaker counterpart, some Lunar New Year-themed kicks, new Doublet x ASICS, and more.

First Look at the Air Jordan 1 Low OG “Realtree Camo” Sample
Footwear

First Look at the Air Jordan 1 Low OG “Realtree Camo” Sample

Exploring the intersection of outdoor utility and heritage basketball design.


Jordan Brand Unveils the Ballet-Inspired Jordan Pointe Silhouette
Footwear

Jordan Brand Unveils the Ballet-Inspired Jordan Pointe Silhouette

Offering the pointe shoe-inspired model in a debut “Hyper Royal” colorway.

The Jordan Luka 5 Rings in the “Chinese New Year” Spirit With Earthy Tones and Silky Embroidery
Footwear

The Jordan Luka 5 Rings in the “Chinese New Year” Spirit With Earthy Tones and Silky Embroidery

Topped with touches of red.

First Look at This Year's Air Jordan 11 Low “University Blue”
Footwear

First Look at This Year's Air Jordan 11 Low “University Blue”

The low-top model’s OG colorway is returning this summer.

First Look at the Air Jordan 3 "ACG" Sample
Footwear

First Look at the Air Jordan 3 "ACG" Sample

Highlighting the growing synergy between Jordan Brand and the Swoosh.

Get Ready to Join the "Flight Club" With This Air Jordan 4
Footwear

Get Ready to Join the "Flight Club" With This Air Jordan 4

Nike has just officially revealed the long-rumored pair ahead of its January release.

Jordan Brand Embraces Sophisticated Restraint With the Air Jordan 40 “Wolf Grey”
Footwear

Jordan Brand Embraces Sophisticated Restraint With the Air Jordan 40 “Wolf Grey”

Moving away from the silhouette’s previous high-energy colorways.

Nike Announces the 10 Most Popular SNKRS Releases of 2025
Footwear

Nike Announces the 10 Most Popular SNKRS Releases of 2025

Is Nike all about retro releases now?

Jordan Brand Fuses Classical Poetry Into the Latest Air Jordan 1 Low OG “CNY”
Footwear

Jordan Brand Fuses Classical Poetry Into the Latest Air Jordan 1 Low OG “CNY”

Featuring a hidden scroll on the tongue that reveals a poetic Chinese message.

First Look at the Air Jordan 4 “Iced Carmine”
Footwear

First Look at the Air Jordan 4 “Iced Carmine”

Denim-covered Air Jordans are coming outside of the Levi’s collaboration too.

Air Jordan 11 TD Cleats Receives "Black Patent" Iteration
Footwear

Air Jordan 11 TD Cleats Receives "Black Patent" Iteration

Bringing a sleek new look to the gridiron.

 

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