Jordan Brand Suits Up the Air Jordan 37 in “Wheat”
Jordan Brand Top 10
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Featuring suede detailing and a special box.
Appearing in a collaborative shoe box.
Stüssy’s next set of Nike Air Max Penny 2s, the Air Jordan 4 “Craft” and more are also on deck.
Arriving later this month.
Featuring its trademark concealed Wings logos and jumbo-sized midsoles.
Connecting the Lakers stars’ very own fashion label and latest signature shoe.
Expected to return during NBA All-Star Weekend in February.
Fleur de lis symbols and street signs reference the NBA All-Star’s St. Louis roots.
Chris Gibbs discussed the collab’s design details, his ‘80s Black and Latino style muses and designing for the next generation.
A super clean color scheme for the dimensional lifestyle silhouette.
