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Founded 2005

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Description

Icecream originated as a subsidiary of artist Pharell Williams and A Bathing Ape creator NIGO’s Billionaire Boys Club brand in 2005. Both clothing lines were founded in Japan and New York City. Featuring graphics of dollar signs, diamonds, and beepers, the brand went on to popularize all-over print designs that would be seen in streetwear henceforth. Under the motto “wealth is of the heart and mind, not the pocket,” Icecream alongside BBC has influenced streetwear by upholding individualism through fashion for well-over a decade.
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Latest Collections

BBC | Ice Cream 2008 Spring/Summer Collection May Release

BBC | Ice Cream 2008 Spring/Summer Collection May Release

Here’s BBC | Ice Cream Hong Kong’s last items for May set to release this weekend as part of their 2008 spring/summer collection. A large number of products include graphic t-shirts. Other products feature denim shorts and two instances of fitted and mesh caps. Available this Saturday, May 31st at BBC | Ice Cream Hong. BBC | Ice Cream Hong Kong 14 On Lan Street Central, Hong Kong p: 852.2526.7166

BBC | Ice Cream 2008 Spring/Summer Collection May Release

BBC | Ice Cream 2008 Spring/Summer Collection May Release

Weekly update from BBC | Ice Cream offers a look at the following items that will release this weekend at BBC | Ice Cream. T-shirts as always are at the top of the agenda including two styles featuring neon style lighting. Other products include fitted caps and denim. Releasing this Saturday, May 23rd at BBC | Ice Cream Hong Kong. BBC | Ice Cream Hong Kong 14 On Lan Street Central, Hong Kong p: 852.2526.7166


BBC | Ice Cream 2008 Spring/Summer Collection May Releases

BBC | Ice Cream 2008 Spring/Summer Collection May Releases

In a familiar trend from BBC | Ice Cream in recent memory, the evolving brand has once again incorporated various car references into their designs for these latest products releasing this Saturday at BBC | Ice Cream Hong Kong. Aside from the two tees and denim, other pieces include signature iconography available on tee prints and belt buckles as well as a plush pillow. BBC | Ice Cream Hong Kong 14 On Lan Street Central, Hong Kong p: 852.2526.7166

BBC | Ice Cream 2008 Spring/Summer May Releases

BBC | Ice Cream 2008 Spring/Summer May Releases

BBC | Ice Cream has turned over a new leaf with a new design direction that no longer comes under the scrutiny of BBC | Ice Cream co-founder and Bape founder Nigo. The designs have already reflected this change as referenced by their latest graphical interpretations. These latest pieces include t-shirts, denim, polos and an monogram denim pack. Available this Saturday at BBC | Ice Cream Hong Kong. BBC | Ice Cream Hong Kong 14 On Lan Street Central, Hong Kong p: 852.2526.7166

BBC | Ice Cream 2008 Spring/Summer Collection - April Release

BBC | Ice Cream 2008 Spring/Summer Collection - April Release

Fresh for this week from BBC | Ice Cream are the following items. A mix-match of products range from an emphasis on t-shirts but also include denim, a button-up and trucker cap. Bold graphics are seen all around and are available this Saturday at BBC | Ice Cream Hong Kong. BBC | Ice Cream Hong Kong14 On Lan StreetCentral, Hong Kongp: 852.2526.7166

BBC | Ice Cream 2008 Spring/Summer Collection April Release

BBC | Ice Cream 2008 Spring/Summer Collection April Release

Here’s a look into BBC | Ice Cream’s 2008 spring/summer collection this month. The collection is highlighted by various image intensive pieces some could consider true to the roots of BBC | Ice Cream. The products seen here will be available this Saturday at BBC | Ice Cream Hong Kong. BBC | Ice Cream Hong Kong14 On Lan StreetCentral, Hong Kongp: 852.2526.7166

Pharrell Williams and Shay Haley Autograph Signing at BBC | Ice Cream Hong Kong

Pharrell Williams and Shay Haley Autograph Signing at BBC | Ice Cream Hong Kong

Pharrell Williams and Shay Haley of high profile music group NERD recently held an intimate autograph session for fans at Hong Kong’s flagship BBC | Ice Cream store. The event was marked by the release of an exclusive t-shirt which was then made available for autographs. A special guest appearance also featured Juno of Hong Kong lifestyle brand SiLLY THING. Tomorrow night, NERD will take the stage alongside Kanye West and the Terriyaki Boys for this years World Wide Bape Heads Show.

BBC | Ice Cream 2008 Spring/Summer Collection March Releases

BBC | Ice Cream 2008 Spring/Summer Collection March Releases

In a recent Complex, a BBC | Ice Cream rep forecasted the future of the brand relative to the brands foundation on Pharell’s popularity. Admitting they have begun a transformation from its original stylings focusing on loud prints, they aim to design with a larger emphasis on denim. Although the prints will remain we’re sure, here’s a look at some upcoming pieces including the aforementioned denim, tees, tops and bags. Available this Saturday at BBC | Ice Cream. BBC | Ice Cream Hong Kong 14 On Lan Street Central, Hong Kong p: 852.2526.7166

BBC | Ice Cream Denim Diamond Shoe
Footwear

BBC | Ice Cream Denim Diamond Shoe

BBC | Ice Cream dropped their Boat shoe inspired sneaker last month after a few months of speculation. Just recently, they’ve followed up this release with a sneaker which embodies similar characteristics. Differences include the revised toebox. This style features a denim upper with all-over Diamond print. Check your local BBC | Ice Cream dealer for availability. Source: BBC | Ice Cream Japan

BBC/Ice Cream New Items for February '08

BBC/Ice Cream New Items for February '08

BBC/Ice Cream, the brands by the famous fashion duo, Nigo and Pharrell Williams, have released some new items at the BBC/Ice Cream shop in Japan. Included in this release are some new t-shirts, sweaters, hoodies and a wallet. The wallet and a t-shirt are part of the Trump collection (Trump as in playing cards, not Donald Trump). From the new releases for February, the wallet stands out because of both the design and the mini dice that comes along with the wallet. Source: BBC/Ice Cream

BBC | Ice Cream Season 6
Footwear

BBC | Ice Cream Season 6

On the back of Neptune’s Pharrell Williams, BBC | Ice Cream quickly gained steam and popularity showcasing that Williams’ talents are much more far reaching than his musical exploits. Here’s a look at BBC | Ice Cream’s Season 6 Collection. Seen here are blazers, t-shirts, button-ups, caps and sneakers. Available now at BBC | Ice Cream Hong Kong. BBC | Ice Cream Hong Kong 14 On Lan Street Central, Hong Kong Tel: +852 2526 7166

BBC/Ice Cream New Items for January '08

BBC/Ice Cream New Items for January '08

Though not quite as flashy as his Louis Vuitton Blason Jewelry collection, these new Billionaire Boys Club / Ice Cream items are not to be ignored. The classic BBC logotype and astronaut are overlayed atop two colorways of frosty contrast-cuff hoodies, while a more subtle cable-knit collegiate inspired v-neck sweater rounds out the latest drop. Available now at The Ice Cream Store in Japan.

 

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