HOKA ONE ONE Drops the Third Iteration of Its Mafate Silhouette
HOKA ONE ONE
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Description
Originating in Annecy, France, in 2009, footwear brand Hoka One One first gained attention in the running industry thanks to their oversized outsoles and bright colorways. Founders Nicolas Mermoud and Jean-Luc Diard - both former employees of Salomon - remained adamant that extra cushioning was the way forward, despite the minimalist trend at the time. The brand now operates out of California, US, following its purchase in 2013 by Decker Brands, and remains one of the most popular performance brands across the globe.
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Latest Collections
The latest addition to the brand’s trail running arsenal.
The French footwear imprint proffers up more functional footwear options for winter.
The highest performing HOKA trainer to date.
Golden iterations of three popular silhouettes.
Landing on October 30.
The brand’s most lightweight sneaker to-date.
Versatile? Yes. Ugly? That’s your call.
Featuring colors of the French flag on five on the brand’s most popular silhouettes.
Engineered with HOKA ONE ONE’s lightest cushioning foam.
Bright takes on the Speedgoat 4 and Stinson ATR 6 trail runners.
A rich mix of cream-colored mesh, dusty suede and smooth leather panels.
