Fred Perry

Fred Perry

Profile

Industries
Sportswear
Founded 1952
Headquarters London, United Kingdom

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Description

Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club. Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.
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Latest Collections

Made Thought Reimagines Fred Perry's 5-4-4 Motif in Monochromatic Capsule
Fashion

Made Thought Reimagines Fred Perry's 5-4-4 Motif in Monochromatic Capsule

Modernizing a slice of the British brand’s history.
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3,272 Hypes   0 Comments
Raf Simons & Fred Perry Celebrate Classic British Subcultures for FW19
Fashion

Raf Simons & Fred Perry Celebrate Classic British Subcultures for FW19

Featuring photography from George Plember & Gavin Watson.
By /
10,223 Hypes   4 Comments
Fred Perry & Art Comes First Drop Jamaican-Influenced Capsule Collection
Fashion

Fred Perry & Art Comes First Drop Jamaican-Influenced Capsule Collection

Packaged in uniquely-designed record sleeves.
By /
4,959 Hypes   1 Comments
8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Palace, AAPE, YEEZY, and Supreme.
By /
56,857 Hypes   2 Comments
Raf Simons & Fred Perry Celebrate 10th Anniversary With FW18 Collection
Fashion

Raf Simons & Fred Perry Celebrate 10th Anniversary With FW18 Collection

Taking inspiration from Simons’ mainline collection.
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17,922 Hypes   18 Comments
Raf Simons & Fred Perry’s Vacuum-Sealed Archive Pieces Turn up in Seoul
Fashion

Raf Simons & Fred Perry’s Vacuum-Sealed Archive Pieces Turn up in Seoul

After appearing in Belgrade and Dubai.
By /
6,652 Hypes   3 Comments
Raf Simons & Fred Perry Release Vacuum-Sealed Archive Pieces Around the World
Fashion

Raf Simons & Fred Perry Release Vacuum-Sealed Archive Pieces Around the World

Dropping in cities with emerging subcultures.
By /
9,394 Hypes   5 Comments
Fred Perry Goes Global With "Country Shirts" Collection
Fashion

Fred Perry Goes Global With "Country Shirts" Collection

Honoring 11 powerhouse nations.
By /
10,107 Hypes   5 Comments
Yohji Yamamoto Ground Y Taps Fred Perry for Gothic Prepwear Capsule
Fashion

Yohji Yamamoto Ground Y Taps Fred Perry for Gothic Prepwear Capsule

A progressive take on the British brand’s clean-cut staples.
By /
8,228 Hypes   2 Comments
12 Drops You Don't Want to Miss This Week
Fashion 

12 Drops You Don't Want to Miss This Week

Don’t sleep on the Public Enemy x UNDERCOVER x Supreme pieces and AWGE x Needles tracksuits.
By /
32,888 Hypes   6 Comments
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