BEAMS PLUS Pushes Eclectic Prep For SS25 Campaign
Beams Top 100
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Description
BEAMS is a prominent Japanese contemporary fashion chain and label based in Tokyo, Japan, in 1976. BEAMS is founded by Etsuzo Shitara with Osamu Shigematsu, who is the store manager and have managed the Shinko Inc. cardboard packaging business. BEAMS began a push for international expansion, opening up a women’s clothing store in Hong Kong in 2006, and subsequently accounts in Beijing, Shanghai, Taipei and Bangkok. Currently, Yo Shitara is the company’s CEO, with BEAMS boasting over 70 domestic stores and sales profits of ¥44.6 billion JPY in 2006.
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Latest Collections
Era-agnostic styling combines traditional menswear with quilt patterns, botanical prints, patchwork, camouflage and more.
BEAMS Design serves up four limited-edition toys for the eatery’s 2025 lucky bags.
Featuring Louis Vuitton x Murakami, Levi’s x BEAMS, Carhartt WIP and more.
Based on TNF’s famous Mountain Light Jacket.
The fifth collaboration between the duo.
