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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

C2H4's Chemist Creations Readies a PFW Pop-Up With an ASICS Collab
Footwear

C2H4's Chemist Creations Readies a PFW Pop-Up With an ASICS Collab

Along with an inaugural apparel release.
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12.6K   2 Comments
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Kiko Kostadinov's ASICS GEL-Delva 1 Receives Trio of Tonal Makeovers
Footwear

Kiko Kostadinov's ASICS GEL-Delva 1 Receives Trio of Tonal Makeovers

Updated colorways for the collaborative runner, just in time for Spring.
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10.4K   6 Comments
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ASICS GEL-Kayano 5 OG to Drop in Colorful Retro Style
Footwear

ASICS GEL-Kayano 5 OG to Drop in Colorful Retro Style

Taking it back to the ’90s.
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6.2K   12 Comments
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These Are the Best Sneakers of 2018
Footwear

These Are the Best Sneakers of 2018

As selected by the staff here at HYPEBEAST.
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3.6K   14 Comments
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ASICS GEL-Kayano 5 OG Strikes Back in "Stone Grey"
Footwear

ASICS GEL-Kayano 5 OG Strikes Back in "Stone Grey"

Available now.
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11.0K   6 Comments
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atmos Rejoins ASICS for GEL-Inst.180 "Neon" Pack
Footwear

atmos Rejoins ASICS for GEL-Inst.180 "Neon" Pack

Complete with matching spraycan sneaker spray.
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3.3K   0 Comments
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Harmony Paris & ASICS Reunite for GEL-Quantum 360 Pack
Footwear

Harmony Paris & ASICS Reunite for GEL-Quantum 360 Pack

Mixing a minimalist aesthetic with a performance heritage.
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6.2K   2 Comments
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nonnative & ASICS Team for GORE-TEX-Lined Yeti Boots
Footwear

nonnative & ASICS Team for GORE-TEX-Lined Yeti Boots

Executed in tonal beige.
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37.3K   9 Comments
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ASICSTIGER & Limited Edt Recruit Sneaker Artist SBTG for GEL-Lyte III "Monsoon Patrol"
Footwear

ASICSTIGER & Limited Edt Recruit Sneaker Artist SBTG for GEL-Lyte III "Monsoon Patrol"

Designed to withstand Singaporean storms.
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16.6K   7 Comments
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size? Teams up With ASICS for a Colorful GEL-Saga "Balloon Fiesta"
Footwear

size? Teams up With ASICS for a Colorful GEL-Saga "Balloon Fiesta"

In celebration of Japan’s hot air balloon festival.
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4.1K   3 Comments
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ASICS Drops a Fuzzy GEL-Lyte MT "Caravan/Birch"
Footwear

ASICS Drops a Fuzzy GEL-Lyte MT "Caravan/Birch"

Teddy bear sneakers.
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4.0K   1 Comments
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ASICS Digs Into the Past With Return of the GEL-Kayano 5 OG
Footwear

ASICS Digs Into the Past With Return of the GEL-Kayano 5 OG

Another retro returns.
By /
9.6K   9 Comments
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