ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS GEL-Lyte V Black/White
Footwear

ASICS GEL-Lyte V Black/White

The GEL-Lyte V has seen quite a resurgence as of late thanks to collaborative releases like

ASICS GEL-Lyte III "Turtle"
Footwear

ASICS GEL-Lyte III "Turtle"

ASICS continues its celebrations of perhaps its most iconic shoe with the release of the Gel-Lyte


Commonwealth x ASICS GEL-Lyte V "Da Vinci"
Footwear

Commonwealth x ASICS GEL-Lyte V "Da Vinci"

DMV’s Commonwealth has rekindled its partnership with ASICS to produce a brand new GEL-Lyte V

size? x ASICS GEL-Lyte III "Iris"
Footwear

size? x ASICS GEL-Lyte III "Iris"

With the venerable ASICS GEL-Lyte III turning 25, UK retailer size? has seen fit to create a pair

Titolo x ASICS GEL-Lyte III "Papercut"
Footwear

Titolo x ASICS GEL-Lyte III "Papercut"

Sneaker factory Titolo has unveiled the first preview image of its upcoming sneaker collaboration

ASICS Tiger Brand Southeast Asia Relaunch Party
Fashion

ASICS Tiger Brand Southeast Asia Relaunch Party

ASICS has relaunched its ASICS Tiger line, aiming to target the ever-popular “sport-lifestyle”

ASICS GEL-Lyte V Black/Orange
Footwear

ASICS GEL-Lyte V Black/Orange

Following up on a “Coral Reef” colorway that was unveiled last week, ASICS presents yet

ASICS GT-II "White"
Footwear

ASICS GT-II "White"

Joining the “Green Ash” edition of the GT-II this spring is a clean white take on the classic ASICS

ASICS GT-II "Green Ash"
Footwear

ASICS GT-II "Green Ash"

ASICS is bringing a soft touch to its Spring 2015 collection, starting with the “Green Ash” GT-II.

ASICS GEL-Lyte V "Coral Reef"
Footwear

ASICS GEL-Lyte V "Coral Reef"

As a springtime palette returns to footwear for the season, ASICS here rolls out a crispy new

ASICS GEL Saga "Burgundy"
Footwear

ASICS GEL Saga "Burgundy"

Following up the “Soft Grey” release a couple days back, ASICS unveils yet another of rendition of

ASICS GEL-Kayano Trainer "Black & White" Pack
Footwear

ASICS GEL-Kayano Trainer "Black & White" Pack

The usually colorful GEL-Kayano gets a monochromatic makeover from ASICS for Spring 2015 with the

 

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