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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS 2015 Fall GEL-Lyte III "Suede" Pack
Footwear

ASICS 2015 Fall GEL-Lyte III "Suede" Pack

Red, blue and black suede shoes.
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13.3K   0 Comments
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UPDATE: Don C x ASICS Sneaker Coming in 2016
Footwear

UPDATE: Don C x ASICS Sneaker Coming in 2016

The collaboration is no more.
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34.2K   0 Comments
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ASICS 2015 Fall "Winter Trail" Pack
Footwear

ASICS 2015 Fall "Winter Trail" Pack

ASICS gears up for adverse conditions with the “Winter Trail” pack this season.
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20.7K   0 Comments
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ASICS GEL-Kayano Trainer EVO "Manga"
Footwear

ASICS GEL-Kayano Trainer EVO "Manga"

ASICS’s nod to Japanese comics.
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9.7K   0 Comments
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ASICS 2015 Fall "Workwear" Pack
Footwear

ASICS 2015 Fall "Workwear" Pack

A trio of ASICS silhouettes get a workwear-inspired makeover.
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17.3K   0 Comments
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Footpatrol x ASICS GEL-Lyte III "Squad"
Footwear

Footpatrol x ASICS GEL-Lyte III "Squad"

The retro sneaker’s 25th anniversary celebrations continue.
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16.3K   0 Comments
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ASICS GEL-Kayano Trainer EVO "Mono" Pack
Footwear

ASICS GEL-Kayano Trainer EVO "Mono" Pack

The 1993 release returns on monochromatic EVO form.
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13.6K   0 Comments
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ASICS 2015 Fall/Winter GEL-Lyte V GORE-TEX Pack
Footwear

ASICS 2015 Fall/Winter GEL-Lyte V GORE-TEX Pack

ASICS ushers in more waterproofed versions of the retro runner.
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21.7K   0 Comments
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ASICS GEL-Lyte V "Red Mamba"
Footwear

ASICS GEL-Lyte V "Red Mamba"

ASICS makes an addition to its snake-inspired pack.
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1.8K   0 Comments
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ASICS Gel-Respector "White Mamba"
Footwear

ASICS Gel-Respector "White Mamba"

Following the black and red iterations, Asics adds to its reptilian sneaker pack.
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11.5K   0 Comments
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A Look at How the Vegetable Tanned ASICS GEL-Lyte IIIs Are Made
Footwear

A Look at How the Vegetable Tanned ASICS GEL-Lyte IIIs Are Made

Beautifully made to create an equally beautiful shoe.
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17.1K   0 Comments
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ASICS GEL-Lyte III "Galaxy" Pack
Footwear

ASICS GEL-Lyte III "Galaxy" Pack

The GEL-Lyte III gets the “Galaxy” treatment.
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12.5K   0 Comments
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