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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Bodega Teases Upcoming ASICS Collaboration
Footwear

Bodega Teases Upcoming ASICS Collaboration

A small tease of what’s next to come.
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16.5K   0 Comments
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ASICS GEL-Lyte V "Sand"
Footwear

ASICS GEL-Lyte V "Sand"

Premium looks on a general release.
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14.6K   0 Comments
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ASICS GEL-Lyte III "Soft Grey"
Footwear

ASICS GEL-Lyte III "Soft Grey"

A fresh, in-house rendition stepping away from the brand’s recent slew of high profile collaborations.
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12.9K   0 Comments
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Patta x ASICS GEL-Respector
Footwear

Patta x ASICS GEL-Respector

Revisiting ASICS heritage in signature colors.
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9.7K   0 Comments
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A Look Inside Ronnie Fieg's "Homage" Sneaker Exhibition
Footwear

A Look Inside Ronnie Fieg's "Homage" Sneaker Exhibition

Sneakers are art.
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14.9K   0 Comments
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Concepts x ASICS GEL Respector "Black Widow"
Footwear

Concepts x ASICS GEL Respector "Black Widow"

Another secret-location only sneaker.
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16.1K   0 Comments
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The Concepts x ASICS Gel-Respector Will Be Sold From a Secret Miami Location
Footwear

The Concepts x ASICS Gel-Respector Will Be Sold From a Secret Miami Location

Meanwhile, the shoe itself is inspired by the plant from which cocaine is made.
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20.7K   0 Comments
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Extra Butter x ASICS GEL-Lyte V "Karaoke"
Footwear

Extra Butter x ASICS GEL-Lyte V "Karaoke"

Complete with a shot glass and an Extra Butter care tin.
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22.6K   0 Comments
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atmos Transfers Its ASICS GEL-Lyte III Black/Gold Colorway to an Upcoming GEL-Lyte V
Footwear

atmos Transfers Its ASICS GEL-Lyte III Black/Gold Colorway to an Upcoming GEL-Lyte V

If it ain’t broke, don’t fix it.
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31.0K   0 Comments
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ASICS GEL-Lyte III "Rose Gold" Pack
Footwear

ASICS GEL-Lyte III "Rose Gold" Pack

Arguably two of the cleanest colorways this season.
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39.2K   0 Comments
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ASICS GEL-Lyte V "Dark Green"
Footwear

ASICS GEL-Lyte V "Dark Green"

Reworked as a neoprene slip-on that guarantees a comfortable fit.
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80.2K   0 Comments
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ASICS "Autumn Brights" Pack
Footwear

ASICS "Autumn Brights" Pack

Archival favorites updated with seasonal shades and materials.
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14.8K   0 Comments
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