ALIFE x Casio G-Shock Preview
Alife
Profile
Description
Prominent street and skatewear brand Alife was founded in 1999 in New York, by four friends -- Arnaud Delecolle, Tony Arcabascio, Tammy Brainard and Rob Cristofaro. One of their main reasons in teaming up was to “fill a void of creativity in New York” at that time, and to share their niche, creative lifestyle with a broader audience. Originally a creative workshop based in Manhattan’s Orchard Street, Alife’s innovative designs and forward-thinking products propelled them into an internationally renowned streetwear clothing brand and boutique. The name of the brand came up from the idea of bringing an inanimate object to life, or infusing hype into a product. Alife has collaborated with other companies such as Nike, Reebok, adidas, New Balance, Saucony, Timberland, ASICS, Lacoste, Mitchell&Ness, Dickies, Kangol and more. Alife is also the operation behind A.R.C., a premiere sneaker boutique. Their motto: “THE SOURCE OF ART IS IN THE LIFE OF A PEOPLE.”
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Latest Collections
ALIFE has dropped a preview of an upcoming effort with G-Shock. No stranger to collaborations,
Coming on the heels of last week’s ALIFE 2008 fall/winter collection, here’s a further look
No doubt a dominant player in the world of sneakers and footwear, ALIFE has had the pleasure of
The 2008 summer has proved to be a fruitful season for ALIFE SESSIONS, the store and brands
Working most recently with legendary New York emcee, Nas, Alife continues their music sessions
Respected street wear brand Alife has emblazoned many of their well constructed t-shirts with
Nas dropped his new album today, and in promotion for the event he teamed up with Alife to make
To commemorate the release of NaS’ new album on Tuesday, July 15th 2008, ALIFE has come
Following several successful collaborations with Reebok, Alife will be releasing not one, but
In memory of a close friend who passed away last year, Alife has created a T-shirt in memory of
There has been many exciting developments of late and this has been heralded none other than by
Never one that ceases to amaze, ALIFE can now add gastronomy to their wealth of accomplishments
