PUMA

PUMA Top 100

German Sportswear Company

Profile

Industries
Founded 1924
Headquarters Herzogenaurach, Germany

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Description

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections

The SEGA x PUMA RS-0 Sneaker Was Unveiled at PUMA’s Running System Global Launch
Footwear

The SEGA x PUMA RS-0 Sneaker Was Unveiled at PUMA’s Running System Global Launch

A full look at the ‘Sonic the Hedgehog’ sneaker.

Arsenal Is Reportedly Negotiating With adidas Over $57 Million USD Per Year Kit Deal
Sports

Arsenal Is Reportedly Negotiating With adidas Over $57 Million USD Per Year Kit Deal

Potentially replacing PUMA.


How PUMA Is Bringing Its Past to the Present With the RS Series
Footwear

How PUMA Is Bringing Its Past to the Present With the RS Series

Presented by PUMA
Described in an interview with Heiko Desens, Sportstyle Footwear Creative Director.

PUMA Revives '90s Dad Shoe, the Prevail OG
Footwear

PUMA Revives '90s Dad Shoe, the Prevail OG

Chunky runners are here to stay.

PUMA to Reenter the Basketball Market
Footwear

PUMA to Reenter the Basketball Market

A direct challenge to adidas and Nike.

Help Design the Next PUMA Collaboration for Sesame Street's 50th Anniversary
Footwear

Help Design the Next PUMA Collaboration for Sesame Street's 50th Anniversary

Your child’s design could win big.

SEGA & PUMA Announce Partnership With 'Sonic the Hedgehog' Preview
Footwear

SEGA & PUMA Announce Partnership With 'Sonic the Hedgehog' Preview

Reminiscing through a childhood classic.

Rihanna & FENTY PUMA Deliver Seasonal Staples for Spring/Summer 2018
Fashion

Rihanna & FENTY PUMA Deliver Seasonal Staples for Spring/Summer 2018

An accessible, streetwear-influenced collection.

The Weeknd's PUMA XO Parallel Sneaker Boot Receives a Gum Sole Makeover
Footwear

The Weeknd's PUMA XO Parallel Sneaker Boot Receives a Gum Sole Makeover

Refined rugged.

Big Sean & PUMA Debut Spring/Summer 2018 Collection
Fashion

Big Sean & PUMA Debut Spring/Summer 2018 Collection

The pairing’s first full-length drop.

PUMA and Artist CJ Hendry Pay Homage to 50 Years of the Classic
Art

PUMA and Artist CJ Hendry Pay Homage to 50 Years of the Classic

Presented by PUMA
Highlighting the iconic silhouette with a hyper-realistic portrait.

PUMA Reboots the RS-System With Updated RS-0
Footwear

PUMA Reboots the RS-System With Updated RS-0

A new spin on the retro runner silhouette.

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