PUMA Launches Full Renaissance-Inspired Collection for Italy
PUMA Top 100
German Sportswear Company
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Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections
Dropping its signature Azzurri colorway.
It’s red and black-faded colorway is inspired by motion blurs, Tokyo and racing.
Referencing Gild Toreso and more.
Embodying the courage of exploring with their new footwear and apparel.
Four sneakers inspired by stories from Man City’s history.
With the footwear brand calling the deal “a huge step for our brand.”
Owning a 15.9 percent market share in 2018.
Alongside collabs from OBJ & Nike, Bodega & New Balance, Helly Hansen & PUMA, and White Mountaineering & adidas.
PUMA’s new YouTube series will highlight some of its storied partnerships.
An all-new performance sneaker from PUMA’s newly-invigorated Hoops division.
