New Era Japan 2012 Fall/Winter Apparel Collection
New Era Top 100
American Headwear Brand
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New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.
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Following this year’s spring/summer debut of the Series81 apparel collection, New Era Japan returns
With almost a century of experience in hat making, New Era has been at the forefront in manufacturing some of the world’s most celebrated caps to date. Improving on its products year after year while setting industry benchmarks, New Era has become a household name. Known throughout the professional sports realm, whether it be the MLB, NBA or NHL, New Era’s versatile 59FIFTY cap — also known as the fitted — has graced the heads of athletes and celebrities alike and has garnered attention for its work with Marvel Comics, DC Comics, and a host of heavy streetwear brands. Despite its simplicity of design and relatively unchanged silhouette, a surprising amount of work goes into the crafting of each cap. In this PROCESS we take closer look into the meticulous 22-step journey that a single 59FIFTY cap must go through from raw material to finished product — a process that utilizes the eyes and hands of 22 dedicated and loyal employees who together share a single dedication to quality and craftsmanship.
Legendary artist and graphic designer Eric Haze has offered up some of his signature design
After taking a look into the New Era Buffalo, New York headquarters, it is safe to say that we have
One of the incredible things about the New Era name and identity is the fact that its brand has
When it comes to our introspective Essentials series it often provokes a heavy debate with sides
New Era has enlisted venerable all-weather fabric brand GORE-TEX for a series of New York Yankees
Celebrated Brooklyn native and hip-hop legend Talib Kweli is highlighted in the latest installment
One of street art’s most prolific and well-known artists, Eric Haze has become a mainstay within
Following a successful collaboration with Vans, Parisian brand Kenzo – under the direction of
New Era Japan has added its own stamp on the American pastime with a range of New York Yankees caps
Alongside the comprehensive “HOUSE OF FLORA” collection with WeSC for the recent Sport & Street
