Nike Unveils the Pegasus Premium in a Striking “Black/Hot Lava” Palette
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American Sportswear Company
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Nike is a major American sportswear and footwear company, based in Portland, Oregon. The Nike legacy began in 1964, when track athlete Philip Knight and his coach Bill Bowerman set up a small business importing Japanese running shoes under the name Blue Ribbon Sports (BRS). Nike sponsors and collaborates with a diverse range of high-profile athletes and sports teams on a global level, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. In addition, Nike is the world's biggest supplier of sportswear and footwear.
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Arriving in Spring 2026.
Defining the new GT Cut 4 with a commercial appeal.
Archiving a 20-plus-year legacy through symbolic graphics that celebrate the King’s most iconic career milestones.
Designed with a subtle ice cream bowl graphic.
Is Nike all about retro releases now?
Its “Year of the Horse” collection is joined by the debut of Devin Booker’s new signature shoe, MDS x ASICS, and more.
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Featuring a co-branded tracksuit that reflects the rapper’s signature “uniform” aesthetic.
Featuring stunning heart textures and detachable charms.
