On-Foot Look at the Travis Scott x Air Jordan 1 Low OG “Medium Olive”
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Now set to release this September in place of the cancelled “Black Olive” pair.
With restocks of the Nina Chanel Abney x Air Jordan 3, Aimé Leon Dore x New Balance 1000 “Cream,” 2005’s NEIGHBORHOOD x adidas Superstar and more set to drop too.
The Air Jordan 1’s 40th anniversary is shaping up to be a big one.
A monochromatic makeover for the silhouette’s first women’s-exclusive look.
The new takedown silhouette is set to debut this summer.
Not to be confused with Nigel Sylvester’s collaborative “Pro Green” colorway.
With another Stone Island x New Balance project, a new Supreme x Vans collab, the return of Coach Prime’s Nike Air DT Max ‘96 and more arriving as well.
With a set release date this summer, take a look at the shoe here.
La Flame sported the never-before-seen sneaker to Game 2 of the NBA Finals last night.
With a set fall 2024 release date.
An in-depth look at the shoe’s unique construction and special details.
