Where Football Meets Streetwear: Hypebeast Cup 2026 Officially Kicks off in Shanghai
Jordan Brand Top 10
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Blending high-energy sports with exclusive markets and interactive pop-ups, the two-day event lands at SUHE HAUS ahead of the World Cup.
Fresh off a massive year in Hollywood, the multi-hyphenate star blossoms again with a highly detailed take on the iconic Jordan 3 silhouette.
The “Pink Quartz”-themed sneaker is dropping alongside kicks from Teyana Taylor x Jordan Brand, CAYL x New Balance, Jacquemus x Nike, and more.
Continuing Jordan Brand’s sought-after lineup of hybrid colorways.
The BMX pro walks fans through chapter two of his Bike Air “Brick” journey.
The duo’s latest entry in their series is joined by ‘One Piece’-themed Crocs, Supreme x Nike SB, CLOT x adidas, and more.
From basket-weave uppers to crochet-style Swooshes.
The iconic colorway will reportedly return with its original shape and branding.
The upcoming silhouette replaces the traditional logo with intricate floral embroidery.
Jordan Brand introduces a women’s exclusive featuring premium suede and custom hair clips.
The bold, Celtics-inspired colorway arrives just in time for St. Patrick’s Day.
