The Jordan Why Not Zer0.1 Low Honors Russell Westbrook’s Alma Mater
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Commemorating the former MVP’s days as a Bruin.
Honoring one of the most iconic Jordans of all-time.
Plus returning retros and updated classics.
The surprise limited-run release is now live.
A trio of NBA-inspired colorways.
Extending the collaboration with the one-of-one sneaker.
The Editor-In-Chief gives each sneaker the “Anna Wintour Okay (AWOK).”
Fully adorned in the famed speckled motif.
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